New Trucks in Harlingen, TX
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
657 new trucks listed by dealers in Harlingen, TX. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.
Market snapshot · November 11, 2026
Looking for the full new + used mix? View all trucks in Harlingen.
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 700 new trucks across the Harlingen, TX market.
All New Trucks in Harlingen, TX
Listed from lowest asking price upward. Only new inventory shown on this page.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Harlingen, TX
Market: $29,874 – $36,185
Comparison: 30 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Harlingen, TX
Market: $29,874 – $36,185
Comparison: 30 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Cruz SE
Harlingen, TX
Comparison: 9 similar vehicles
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Cruz SE
Harlingen, TX
Comparison: 9 similar vehicles
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Cruz SE
Harlingen, TX
Comparison: 9 similar vehicles
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Cruz SE
Harlingen, TX
Comparison: 9 similar vehicles
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Frontier S
Harlingen, TX
Market: $33,171 – $34,595
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 61 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XL
Harlingen, TX
Market: $32,077 – $40,720
Comparison: 61 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 102 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XL
Harlingen, TX
Market: $32,077 – $40,720
Comparison: 61 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XL
Harlingen, TX
Market: $32,077 – $40,720
Comparison: 61 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick XLT
Harlingen, TX
Market: $29,874 – $36,185
Comparison: 30 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Frontier S
Harlingen, TX
Market: $33,171 – $34,595
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 59 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger XL
Harlingen, TX
Market: $32,077 – $40,720
Comparison: 61 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Work Truck
Harlingen, TX
Market: $31,695 – $42,785
Comparison: 188 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 107 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Frontier SV
Harlingen, TX
Market: $34,722 – $45,900
Comparison: 261 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Work Truck
Harlingen, TX
Market: $31,695 – $42,785
Comparison: 188 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 80 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Colorado Work Truck
Harlingen, TX
Market: $31,695 – $42,785
Comparison: 188 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 80 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Frontier SV
Harlingen, TX
Market: $34,722 – $45,900
Comparison: 261 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 60 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Frontier SV
Harlingen, TX
Market: $34,722 – $45,900
Comparison: 261 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 59 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Frontier SV
Harlingen, TX
Market: $34,722 – $45,900
Comparison: 261 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 59 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Frontier SV
Harlingen, TX
Market: $34,722 – $45,900
Comparison: 261 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 59 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Frontier SV
Harlingen, TX
Market: $34,722 – $45,900
Comparison: 261 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 42 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Frontier SV
Harlingen, TX
Market: $34,722 – $45,900
Comparison: 261 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 60 days listed (based on current market benchmarks)
Harlingen, TX
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan Frontier SV
Harlingen, TX
Market: $34,722 – $45,900
Comparison: 261 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 68 days listed (based on current market benchmarks)
Harlingen, TX
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Other vehicle types in Harlingen