SUVs in Harlingen, TX
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Explore SUVs in Harlingen, TX with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.
Market snapshot · November 3, 2026
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 2,900 SUVs across the Harlingen, TX market.
SUV Listings
2,931
Average Price
$38,356
Price Range (excl. >$200k outliers)
$4,418–$120,212
Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the SUV listings count includes them.
Shop SUVs by budget
About the SUV market
Compact SUVs (CR-V, RAV4, Rogue, CX-5, Tucson, Sportage) clear faster than midsize and full-size for under-$30k buyers — they're the family-budget entry point. Midsize three-row SUVs (Highlander, Pilot, Telluride, Palisade, Atlas) draw multi-child families, with second-row captain's chairs commanding a premium. Full-size body-on-frame SUVs (Tahoe, Suburban, Yukon, Expedition, Sequoia) skew toward tow-rated households; AWD/4WD trims hold value better than 2WD across all segments.
SUVs market summary — Harlingen, TX
| Market | Harlingen, TX |
|---|---|
| Body type | SUVs |
| Listings analyzed | 2,931 |
| Average price | $38,356 |
| Price range | $4,418 – $120,212 |
| Price-to-Market basis | Asking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs. |
| Refresh cadence | Daily |
SUV Market in Harlingen, TX
Dealers in Harlingen have 2,931 SUVs listed. The average asking price is $38,356, ranging from $4,418 to $120,212.
OAV answers these questions
- What are the best priced SUVs in Harlingen, TX?
- OAV orders SUVs in Harlingen, TX by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
- Which SUVs in Harlingen, TX are priced below market?
- SUVs in Harlingen, TX rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
- Which listings are Demand-Verified in Harlingen, TX?
- A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
- Which SUVs are priced below comparable listings in Harlingen, TX?
- OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Harlingen, TX, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
Analysis coverage — Harlingen, TX SUV market
2,931 listings analyzed in this market — the top 24 are shown below. Of those 24, 24 (100%) are withheld from ranked recommendation — a withheld listing's vehicle page gives the reason. Confident verdicts get more visual weight; withheld listings still appear so the pool is auditable.
These counts describe the 24 listings shown on this page, not the full 2,931 analyzed.
Best Overall SUV Value Picks in Harlingen
The strongest SUVs in Harlingen right now, ranked by a weighted blend of price-to-market gap, year, mileage, days-on-lot, and comparable depth — a separate recommendation, distinct from the Price-to-Market verdict, that does not change any vehicle's verdict.
Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.
2026 Nissan Rogue Dark Armor
Harlingen, TX
Listed by Bert Ogden Vinfast
2026 BMW X2 28i
Harlingen, TX
Listed by Cardenas Auto Group
2024 Cadillac XT4 Luxury
Harlingen, TX
Listed by Mercedes-Benz of Harlingen
2023 Nissan Rogue SV
Harlingen, TX
Listed by Mercedes-Benz of Harlingen
2024 Toyota Grand Highlander Platinum
Harlingen, TX
Listed by Gillman Automotive Group
Cheapest Great SUV Deals in Harlingen
These SUVs are identified as strong values based on how they are priced compared to similar vehicles. Listings labeled “Great Deal” are priced below the comparable-range floor by at least OAV's minimum-gap margin.
Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.
2023 Nissan Rogue SV
Harlingen, TX
Listed by Mercedes-Benz of Harlingen
Priced below typical range ($20,842–$23,211) for similar vehicles
Based on 51 similar SUVs in Harlingen
2024 Subaru Crosstrek Premium
Harlingen, TX
Listed by Gillman Automotive Group
Priced below typical range ($25,095–$27,909) for similar vehicles
Based on 24 similar SUVs in Harlingen
2023 Toyota RAV4 LE
Harlingen, TX
Listed by Sames Harlingen Ford
Priced below typical range ($26,995–$27,220) for similar vehicles
Based on 18 similar SUVs in Harlingen
2024 Cadillac XT4 Luxury
Harlingen, TX
Listed by Mercedes-Benz of Harlingen
Priced below typical range ($29,883–$33,998) for similar vehicles
Based on 29 similar SUVs in Harlingen
2026 Nissan Rogue Dark Armor
Harlingen, TX
Listed by Bert Ogden Vinfast
Priced below typical range ($30,224–$31,506) for similar vehicles
Based on 70 similar SUVs in Harlingen
All SUVs in Harlingen
23 confidently-priced SUVs shown first — listings we can't price appear below.

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X3 30
Harlingen, TX
Listed by Cardenas BMW
Market: $51,090 – $85,910
Comparison: 335 similar vehicles
Competitively priced ~4% below the typical range compared to similar vehicles · 214 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Rogue Dark Armor
Harlingen, TX
Listed by Bert Ogden Vinfast
Market: $30,224 – $31,506
Comparison: 70 similar vehicles
Competitively priced ~7% below the typical range compared to similar vehicles · 11 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW X6 40i
Harlingen, TX
Listed by Cardenas Auto Group
Market: $85,025 – $91,560
Comparison: 57 similar vehicles
Competitively priced ~2% below the typical range compared to similar vehicles · 58 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW X7 40i
Harlingen, TX
Listed by Cardenas Auto Group
Market: $94,265 – $112,925
Comparison: 52 similar vehicles
Competitively priced ~2% below the typical range compared to similar vehicles · 77 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Nissan Rogue SV
Harlingen, TX
Listed by Mercedes-Benz of Harlingen
Market: $20,842 – $23,211
Comparison: 51 similar vehicles
Competitively priced ~3% below the typical range compared to similar vehicles · 7 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Toyota Grand Highlander Platinum
Harlingen, TX
Listed by Gillman Automotive Group
Market: $50,843 – $51,310
Comparison: 46 similar vehicles
Competitively priced ~6% below the typical range compared to similar vehicles · 13 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X2 28i
Harlingen, TX
Listed by Cardenas Auto Group
Market: $48,325 – $56,630
Comparison: 34 similar vehicles
Competitively priced ~12% below the typical range compared to similar vehicles · 68 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Cadillac XT4 Luxury
Harlingen, TX
Listed by Mercedes-Benz of Harlingen
Market: $29,883 – $33,998
Comparison: 29 similar vehicles
Competitively priced ~8% below the typical range compared to similar vehicles · 7 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Hyundai Palisade XRT
Harlingen, TX
Listed by Gillman Automotive Group
Market: $35,725 – $36,711
Comparison: 25 similar vehicles
Competitively priced ~5% below the typical range compared to similar vehicles · 50 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Subaru Crosstrek Premium
Harlingen, TX
Listed by Gillman Automotive Group
Market: $25,095 – $27,909
Comparison: 24 similar vehicles
Competitively priced ~4% below the typical range compared to similar vehicles · 41 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Toyota RAV4 LE
Harlingen, TX
Listed by Sames Harlingen Ford
Market: $26,995 – $27,220
Comparison: 18 similar vehicles
Competitively priced ~6% below the typical range compared to similar vehicles · 81 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Kia Sportage X-Line
Harlingen, TX
Listed by Bert Ogden Harlingen Kia
Market: $33,549 – $42,049
Comparison: 15 similar vehicles
Competitively priced ~3% below the typical range compared to similar vehicles · 88 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Kia Sportage EX
Harlingen, TX
Listed by Bert Ogden Harlingen Kia
Market: $30,215 – $34,355
Comparison: 234 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 150 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Rogue Rock Creek
Harlingen, TX
Listed by Mercedes-Benz of Harlingen
Market: $29,998 – $33,695
Comparison: 93 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 32 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Chevrolet Traverse Z71
Harlingen, TX
Listed by Gillman Chevrolet of Harlingen
Market: $51,395 – $60,640
Comparison: 81 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 81 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Kia Seltos S
Harlingen, TX
Listed by Bert Ogden Harlingen Kia
Market: $27,774 – $33,355
Comparison: 75 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 17 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan KICKS SV
Harlingen, TX
Listed by Bert Ogden Vinfast
Market: $23,005 – $24,888
Comparison: 69 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 146 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Santa Fe Calligraphy
Harlingen, TX
Listed by Bert Ogden Harlingen Hyundai
Market: $47,900 – $52,250
Comparison: 61 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 66 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Kicks SR
Harlingen, TX
Listed by Bert Ogden Toyota of Harlingen
Comparison: 48 similar vehicles
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW X2 28i
Harlingen, TX
Listed by Cardenas BMW
Market: $48,425 – $57,460
Comparison: 47 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 63 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Grand Cherokee Limited
Harlingen, TX
Listed by Bert Ogden CDJR
Market: $39,507 – $48,128
Comparison: 24 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 251 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Hyundai Palisade SEL Premium
Harlingen, TX
Listed by Bert Ogden Harlingen Hyundai
Market: $47,815 – $52,475
Comparison: 18 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 85 days listed (based on current market benchmarks)
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Murano SL
Harlingen, TX
Listed by Charlie Clark Nissan Harlingen
Market: $40,858 – $44,649
Comparison: 13 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 298 days listed (based on current market benchmarks)
Harlingen, TX
Listings without a supported price verdict in Harlingen
These SUVs are shown for completeness, but OAV is withholding a Price-to-Market verdict — thin comparables, extreme mileage, a branded or salvage title, or other data limits. Each card shows why it's withheld.

Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Nissan JUKE SL
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Ford Expedition XLT
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2006 Volkswagen Touareg 3.2
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2004 Toyota Highlander Base
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2010 Mercedes-Benz GLK-Class GLK350
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 GMC Acadia SLT1
Harlingen, TX
Comparison: 4 similar vehicles
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Honda CR-V EX
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Lincoln MKC Select
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Kia Sorento LX
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Chevrolet Equinox LS
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 INFINITI QX 56
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Cadillac Escalade ESV Premium
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Ford Explorer XLT
Harlingen, TX
Comparison: 6 similar vehicles
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Toyota Highlander Base
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2004 Toyota 4Runner SR5
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Hyundai Santa Fe Sport
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Jeep Cherokee Trailhawk
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2011 Kia Sportage LX
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Jeep Wrangler Unlimited Sahara
Harlingen, TX
Comparison: 3 similar vehicles
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Honda Pilot EX-L
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2011 Jeep Patriot Sport
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Hyundai Santa Fe Limited
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2007 Honda CR-V LX
Harlingen, TX
Harlingen, TX

Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Ford Expedition XLT
Harlingen, TX
Comparison: 3 similar vehicles
Harlingen, TX
What makes OAV different from traditional car-listing sites
Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.
How OAV works — common questions
- How does OAV find cars priced below market?
- OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
- What makes a Demand-Verified Deal different from a cheap listing?
- A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
- Does OAV use local market comparables?
- Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
- Why does days-on-lot matter when shopping for used cars?
- How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
- Can OAV help find trucks, SUVs, or EVs priced below market?
- Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.
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Other vehicle types in Harlingen