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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

New Trucks in Franklin, TN

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

612 new trucks listed by dealers in Franklin, TN. This page shows only new inventory (dealer-reported condition = new), listed from lowest asking price upward.

Market snapshot · November 11, 2026

Looking for the full new + used mix? View all trucks in Franklin.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 600 new trucks across the Franklin, TN market.

New Truck Listings
612
Average Price
$62,561
Price Range
$32,123–$117,562

All New Trucks in Franklin, TN

Listed from lowest asking price upward. Only new inventory shown on this page.

2026 Hyundai Santa Cruz SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL

Franklin, TN

UnscoredInsufficient · 3
$32,123913 mi

Comparison: 3 similar vehicles

Franklin, TN

2027 Hyundai Santa Cruz SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SE

Franklin, TN

UnscoredInsufficient · 4
$32,190Mileage not verified

Comparison: 4 similar vehicles

Franklin, TN

2027 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan Frontier S

Franklin, TN

Fair PriceModerate · 23
$33,7194 mi

Market: $31,733 – $37,595

Comparison: 23 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)

Franklin, TN

2026 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier S

Franklin, TN

Fair PriceLimited · 14
$34,54519 mi

Market: $30,028 – $36,610

Comparison: 14 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)

Franklin, TN

2026 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier SV

Franklin, TN

Fair PriceRobust · 65
$35,12110 mi

Market: $31,585 – $46,997

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 108 days listed (based on current market benchmarks)

Franklin, TN

2026 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier SV

Franklin, TN

Fair PriceRobust · 65
$35,33012 mi

Market: $31,585 – $46,997

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 108 days listed (based on current market benchmarks)

Franklin, TN

2026 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier SV

Franklin, TN

Fair PriceRobust · 65
$35,33011 mi

Market: $31,585 – $46,997

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 138 days listed (based on current market benchmarks)

Franklin, TN

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Franklin, TN

Fair PriceRobust · 86
$35,689Mileage not verified

Market: $29,652 – $40,957

Comparison: 86 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 14 days listed (based on current market benchmarks)

Franklin, TN

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Franklin, TN

Fair PriceRobust · 86
$35,689Mileage not verified

Market: $29,652 – $40,957

Comparison: 86 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)

Franklin, TN

2026 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier SV

Franklin, TN

Fair PriceRobust · 65
$35,70310 mi

Market: $31,585 – $46,997

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 108 days listed (based on current market benchmarks)

Franklin, TN

2026 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL Activity

Franklin, TN

Fair PriceRobust · 51
$35,8428 mi

Market: $33,405 – $37,821

Comparison: 51 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)

Franklin, TN

2026 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Cruz SEL Activity

Franklin, TN

Fair PriceRobust · 51
$36,3385 mi

Market: $33,405 – $37,821

Comparison: 51 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 108 days listed (based on current market benchmarks)

Franklin, TN

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Franklin, TN

Fair PriceRobust · 86
$36,56915 mi

Market: $29,652 – $40,957

Comparison: 86 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Franklin, TN

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Franklin, TN

Fair PriceRobust · 86
$36,674Mileage not verified

Market: $29,652 – $40,957

Comparison: 86 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 52 days listed (based on current market benchmarks)

Franklin, TN

2026 Ford Ranger XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Ranger XL

Franklin, TN

Fair PriceModerate · 28
$37,8415 mi

Market: $29,102 – $38,679

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)

Franklin, TN

2026 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier SV

Franklin, TN

Fair PriceRobust · 65
$37,89011 mi

Market: $31,585 – $46,997

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 58 days listed (based on current market benchmarks)

Franklin, TN

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Franklin, TN

Fair PriceRobust · 86
$38,289Mileage not verified

Market: $29,652 – $40,957

Comparison: 86 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)

Franklin, TN

2026 Ford Maverick XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Maverick XLT

Franklin, TN

Fair PriceRobust · 86
$38,319Mileage not verified

Market: $29,652 – $40,957

Comparison: 86 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 35 days listed (based on current market benchmarks)

Franklin, TN

2026 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier SV

Franklin, TN

Fair PriceRobust · 65
$38,44911 mi

Market: $31,585 – $46,997

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 353 days listed (based on current market benchmarks)

Franklin, TN

2026 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier SV

Franklin, TN

Fair PriceRobust · 65
$38,63229 mi

Market: $31,585 – $46,997

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 68 days listed (based on current market benchmarks)

Franklin, TN

2026 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Frontier SV

Franklin, TN

Fair PriceRobust · 65
$39,11712 mi

Market: $31,585 – $46,997

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 213 days listed (based on current market benchmarks)

Franklin, TN

2026 Toyota Tacoma SR5

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota Tacoma SR5

Franklin, TN

Fair PriceModerate · 21
$39,383Mileage not verified

Market: $39,382 – $47,407

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 35 days listed (based on current market benchmarks)

Franklin, TN

2027 Hyundai Santa Cruz SEL Activity

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Cruz SEL Activity

Franklin, TN

Unscored
$39,4897 mi

Comparison: 6 similar vehicles

Franklin, TN

2026 Chevrolet Colorado Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Colorado Work Truck

Franklin, TN

Fair PriceModerate · 28
$39,52213 mi

Market: $34,239 – $40,854

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)

Franklin, TN

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