Skip to main content
U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

SUVs in Madison, SD

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Explore SUVs in Madison, SD with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · October 2, 2026

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Each vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are shown as separate demand signals, never inputs to the Price-to-Market verdict. When the evidence cannot support a reliable range, the listing is marked Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days on lot shown as a separate demand signal (Demand-Verified), never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers manage their profile directly and route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 100 SUVs across the Madison, SD market.

SUV Listings

115

Average Price

$44,137

Price Range (excl. >$200k outliers)

$7,990–$107,847

Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the SUV listings count includes them. Each listing shows how long it's been listed compared to local same-make/model vehicles.

Shop SUVs by budget

About the SUV market

Compact SUVs (CR-V, RAV4, Rogue, CX-5, Tucson, Sportage) clear faster than midsize and full-size for under-$30k buyers — they're the family-budget entry point. Midsize three-row SUVs (Highlander, Pilot, Telluride, Palisade, Atlas) draw multi-child families, with second-row captain's chairs commanding a premium. Full-size body-on-frame SUVs (Tahoe, Suburban, Yukon, Expedition, Sequoia) skew toward tow-rated households; AWD/4WD trims hold value better than 2WD across all segments.

SUVs market summary — Madison, SD

MarketMadison, SD
Body typeSUVs
Listings analyzed115
Average price$44,137
Price range$7,990 – $107,847
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

SUV Market in Madison, SD

Dealers in Madison have 115 SUVs listed. The average asking price is $44,137, ranging from $7,990 to $107,847.

OAV answers these questions

What are the best priced SUVs in Madison, SD?
OAV orders SUVs in Madison, SD by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which SUVs in Madison, SD are priced below market?
SUVs in Madison, SD rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Every market page surfaces these first in its deal sections, with each listing's percentage gap below the comparable-range floor shown beside it.
Which listings are Demand-Verified in Madison, SD?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which SUVs are priced below comparable listings in Madison, SD?
OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Madison, SD, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

Analysis coverage — Madison, SD suv market

OAV analyzed all 115 listings in this market. 74 (64%) carry a Price-to-Market verdict; 41 are Unscored — pricing withheld for thin comparables, extreme mileage, or other data limits. Scored listings are shown first; withheld listings still appear below with their reason, so the pool stays auditable.

0Great Deal69Fair Price5Overpriced

Coverage reflects the full market as of the latest daily snapshot. Demand and days-on-lot are reported separately and are never inputs to the verdict.

All SUVs in Madison

11 confidently-priced SUVs shown first — listings we can't price appear below.

2024 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Chevrolet Equinox LT

Madison, SD

Fair PriceRobust · 214
$23,99028,643 mi

Market: $13,500 – $28,845

Comparison: 214 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 14 days listed (based on current market benchmarks)

Madison, SD

2020 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Chevrolet Equinox LT

Madison, SD

Fair PriceRobust · 84
$13,990100,780 mi

Market: $7,999 – $23,175

Comparison: 84 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)

Madison, SD

2022 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Chevrolet Equinox LT

Madison, SD

Fair PriceRobust · 70
$16,98887,134 mi

Market: $16,500 – $25,995

Comparison: 70 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Madison, SD

2018 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Escape SE

Madison, SD

Fair PriceRobust · 62
$9,988Mileage not verified

Market: $4,975 – $20,995

Comparison: 62 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)

Madison, SD

2027 Lincoln Aviator Premiere

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Lincoln Aviator Premiere

Madison, SD

Fair PriceModerate · 45
$63,430Mileage not verified

Market: $63,700 – $72,220

Comparison: 45 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 52 days listed (based on current market benchmarks)

Madison, SD

2020 Ford Explorer Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Ford Explorer Limited

Madison, SD

Fair PriceModerate · 42
$23,99075,389 mi

Market: $14,499 – $26,795

Comparison: 42 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)

Madison, SD

2022 Ford Edge SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Ford Edge SEL

Madison, SD

Fair PriceModerate · 38
$22,09066,700 mi

Market: $15,950 – $27,995

Comparison: 38 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 1211 days listed (based on current market benchmarks)

Madison, SD

2013 Ford Edge Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Edge Limited

Madison, SD

Fair PriceModerate · 33
$8,850140,087 mi

Market: $5,890 – $12,190

Comparison: 33 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 1022 days listed (based on current market benchmarks)

Madison, SD

2022 Jeep Compass Latitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Jeep Compass Latitude

Madison, SD

Fair PriceModerate · 27
$21,98843,647 mi

Market: $14,850 – $22,803

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 65 days listed (based on current market benchmarks)

Madison, SD

2022 Hyundai Santa Fe SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Hyundai Santa Fe SEL

Madison, SD

Fair PriceModerate · 25
$21,99049,275 mi

Market: $12,900 – $25,325

Comparison: 25 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 143 days listed (based on current market benchmarks)

Madison, SD

2022 GMC Terrain SLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 GMC Terrain SLE

Madison, SD

Fair PriceLimited · 11
$21,99049,545 mi

Market: $15,529 – $22,288

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 36 days listed (based on current market benchmarks)

Madison, SD

Listings without a supported price verdict in Madison

Showing 24 of 41 SUVs OAV can't confidently price in Madison — thin comparables, extreme mileage, or other data limits. Each has its own page showing the specific reason.

2014 Ford Expedition Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Expedition Limited

Madison, SD

UnscoredLimited · 9
$7,990200,710 mi

Comparison: 9 similar vehicles

Madison, SD

2017 GMC Terrain SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 GMC Terrain SLT

Madison, SD

UnscoredInsufficient · 0
$8,988199,810 mi

Madison, SD

2015 GMC Yukon XL SLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 GMC Yukon XL SLE

Madison, SD

UnscoredInsufficient · 0
$9,990234,316 mi

Madison, SD

2017 Jeep Cherokee Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Jeep Cherokee Limited

Madison, SD

UnscoredLimited · 5
$13,988115,608 mi

Comparison: 5 similar vehicles

Madison, SD

2023 Mitsubishi Outlander Sport ES

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Mitsubishi Outlander Sport ES

Madison, SD

UnscoredInsufficient · 0
$18,98833,049 mi

Madison, SD

2020 Jeep Wrangler Unlimited Sahara Altitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Jeep Wrangler Unlimited Sahara Altitude

Madison, SD

UnscoredInsufficient · 3
$22,000118,816 mi

Comparison: 3 similar vehicles

Madison, SD

2019 Cadillac XT5 Luxury

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Cadillac XT5 Luxury

Madison, SD

UnscoredLimited · 8
$22,09079,987 mi

Comparison: 8 similar vehicles

Madison, SD

2024 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Chevrolet Equinox LT

Madison, SD

UnscoredLimited · 8
$23,99030,279 mi

Comparison: 8 similar vehicles

Madison, SD

2026 Chevrolet Trax LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Trax LT

Madison, SD

UnscoredInsufficient · 3
$24,8509 mi

Comparison: 3 similar vehicles

Madison, SD

2024 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Chevrolet Equinox LT

Madison, SD

UnscoredLimited · 8
$24,99037,011 mi

Comparison: 8 similar vehicles

Madison, SD

2025 Chevrolet Trailblazer LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Chevrolet Trailblazer LT

Madison, SD

UnscoredInsufficient · 4
$25,09026,280 mi

Comparison: 4 similar vehicles

Madison, SD

2025 Chevrolet Trailblazer LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Chevrolet Trailblazer LT

Madison, SD

UnscoredInsufficient · 4
$25,09028,900 mi

Comparison: 4 similar vehicles

Madison, SD

2020 GMC Acadia Denali

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 GMC Acadia Denali

Madison, SD

UnscoredLimited · 9
$26,48074,000 mi

Comparison: 9 similar vehicles

Madison, SD

2024 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Chevrolet Equinox LT

Madison, SD

UnscoredLimited · 8
$26,58030,185 mi

Comparison: 8 similar vehicles

Madison, SD

2026 Buick Envista Sport Touring

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Buick Envista Sport Touring

Madison, SD

UnscoredInsufficient · 4
$27,44510 mi

Comparison: 4 similar vehicles

Madison, SD

2027 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Equinox LT

Madison, SD

UnscoredInsufficient · 4
$34,2452 mi

Comparison: 4 similar vehicles

Madison, SD

2022 Ford Bronco 4-Door Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Ford Bronco 4-Door Big Bend

Madison, SD

UnscoredLimited · 5
$35,00034,580 mi

Comparison: 5 similar vehicles

Madison, SD

2025 Ford Bronco Sport Outer Banks

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Ford Bronco Sport Outer Banks

Madison, SD

UnscoredInsufficient · 3
$35,24273 mi

Comparison: 3 similar vehicles

Madison, SD

2027 GMC Terrain Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 GMC Terrain Elevation

Madison, SD

UnscoredInsufficient · 4
$38,02521 mi

Comparison: 4 similar vehicles

Madison, SD

2026 Jeep Cherokee Laredo

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Jeep Cherokee Laredo

Madison, SD

UnscoredInsufficient · 4
$40,38019 mi

Comparison: 4 similar vehicles

Madison, SD

2026 Jeep Cherokee Laredo

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Jeep Cherokee Laredo

Madison, SD

UnscoredInsufficient · 4
$40,38017 mi

Comparison: 4 similar vehicles

Madison, SD

2026 Jeep Cherokee Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Jeep Cherokee Limited

Madison, SD

UnscoredInsufficient · 4
$40,98024 mi

Comparison: 4 similar vehicles

Madison, SD

2021 Chevrolet Tahoe Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Chevrolet Tahoe Z71

Madison, SD

UnscoredInsufficient · 3
$40,99093,165 mi

Comparison: 3 similar vehicles

Madison, SD

2025 Jeep Grand Cherokee Altitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Jeep Grand Cherokee Altitude

Madison, SD

UnscoredLimited · 5
$41,99016 mi

Comparison: 5 similar vehicles

Madison, SD

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares each listing against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount — to compute a price-to-market range. A listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal and shown first in every market view; one priced within the comparable range, or below the floor by less than that margin is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — body-type-specific market views are available for trucks, SUVs, sedans, and EVs in every major U.S. metro and ZIP code. Each view shows the comparable range and days-on-lot for every listing, and surfaces Demand-Verified Deals where sell-through evidence supports the label. Each page states how its own listings are ordered. Start at the homepage or any city or ZIP page.

Explore more markets