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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

SUVs in Wilson, NC

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Explore SUVs in Wilson, NC with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · October 29, 2026

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 800 SUVs across the Wilson, NC market.

SUV Listings

750

Average Price

$38,065

Price Range (excl. >$200k outliers)

$5,200–$115,742

Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the SUV listings count includes them.

Shop SUVs by budget

About the SUV market

Compact SUVs (CR-V, RAV4, Rogue, CX-5, Tucson, Sportage) clear faster than midsize and full-size for under-$30k buyers — they're the family-budget entry point. Midsize three-row SUVs (Highlander, Pilot, Telluride, Palisade, Atlas) draw multi-child families, with second-row captain's chairs commanding a premium. Full-size body-on-frame SUVs (Tahoe, Suburban, Yukon, Expedition, Sequoia) skew toward tow-rated households; AWD/4WD trims hold value better than 2WD across all segments.

SUVs market summary — Wilson, NC

MarketWilson, NC
Body typeSUVs
Listings analyzed750
Average price$38,065
Price range$5,200 – $115,742
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

SUV Market in Wilson, NC

Dealers in Wilson have 750 SUVs listed. The average asking price is $38,065, ranging from $5,200 to $115,742.

OAV answers these questions

What are the best priced SUVs in Wilson, NC?
OAV orders SUVs in Wilson, NC by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which SUVs in Wilson, NC are priced below market?
SUVs in Wilson, NC rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Wilson, NC?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which SUVs are priced below comparable listings in Wilson, NC?
OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Wilson, NC, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

Analysis coverage — Wilson, NC SUV market

750 listings analyzed in this market — the top 24 are shown below. Of those 24, 22 (92%) are withheld from ranked recommendation — a withheld listing's vehicle page gives the reason. Confident verdicts get more visual weight; withheld listings still appear so the pool is auditable.

2
Scored
confident price-to-market verdict
0
Below range
priced under the supported comparable range but with limited comparable depth
22
Withheld
insufficient comparables, missing data, or thin cohort

These counts describe the 24 listings shown on this page, not the full 750 analyzed.

Best Overall SUV Value Picks in Wilson

The strongest SUVs in Wilson right now, ranked by a weighted blend of price-to-market gap, year, mileage, days-on-lot, and comparable depth — a separate recommendation, distinct from the Price-to-Market verdict, that does not change any vehicle's verdict.

Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.

Cheapest Great SUV Deals in Wilson

These SUVs are identified as strong values based on how they are priced compared to similar vehicles. Listings labeled “Great Deal” are priced below the comparable-range floor by at least OAV's minimum-gap margin.

Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.

All SUVs in Wilson

17 confidently-priced SUVs shown first — listings we can't price appear below.

2025 Toyota Grand Highlander Platinum

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Toyota Grand Highlander Platinum

Wilson, NC

Great DealRobust · 62
$54,85511,364 mi

Market: $58,475 – $66,232

Comparison: 62 similar vehicles

Competitively priced ~6% below the typical range compared to similar vehicles · 11 days listed (based on current market benchmarks)

Wilson, NC

2026 Toyota RAV4 LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota RAV4 LE

Wilson, NC

Great DealRobust · 51
$34,87727,325 mi

Market: $37,411 – $40,599

Comparison: 51 similar vehicles

Competitively priced ~7% below the typical range compared to similar vehicles · 36 days listed (based on current market benchmarks)

Wilson, NC

2026 Cadillac VISTIQ Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Cadillac VISTIQ Sport

Wilson, NC

Great DealModerate · 49
$61,74517,533 mi

Market: $69,430 – $70,829

Comparison: 49 similar vehicles

Competitively priced ~11% below the typical range compared to similar vehicles · 65 days listed (based on current market benchmarks)

Wilson, NC

2026 Cadillac Escalade IQ Premium Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Cadillac Escalade IQ Premium Sport

Wilson, NC

Great DealModerate · 22
$115,7429,032 mi

Market: $123,985 – $124,784

Comparison: 22 similar vehicles

Competitively priced ~7% below the typical range compared to similar vehicles · 47 days listed (based on current market benchmarks)

Wilson, NC

2023 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Explorer XLT

Wilson, NC

Great DealLimited · 14
$30,39219,181 mi

Market: $32,818 – $33,464

Comparison: 14 similar vehicles

Competitively priced ~7% below the typical range compared to similar vehicles · 20 days listed (based on current market benchmarks)

Wilson, NC

2022 Hyundai Santa Fe SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Hyundai Santa Fe SEL

Wilson, NC

Great DealLimited · 10
$14,399117,900 mi

Market: $16,798 – $23,248

Comparison: 10 similar vehicles

Competitively priced ~14% below the typical range compared to similar vehicles · 141 days listed (based on current market benchmarks)

Wilson, NC

2026 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Big Bend

Wilson, NC

Fair PriceRobust · 1202
$29,5463,000 mi

Market: $27,021 – $39,524

Comparison: 1202 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 148 days listed (based on current market benchmarks)

Wilson, NC

2026 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Big Bend

Wilson, NC

Fair PriceRobust · 1202
$29,5982,000 mi

Market: $27,021 – $39,524

Comparison: 1202 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)

Wilson, NC

2026 Chevrolet Suburban RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Suburban RST

Wilson, NC

Fair PriceRobust · 126
$67,44216,466 mi

Market: $67,495 – $76,437

Comparison: 126 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 83 days listed (based on current market benchmarks)

Wilson, NC

2026 Jeep Wrangler 4-Door Sahara

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Jeep Wrangler 4-Door Sahara

Wilson, NC

Fair PriceRobust · 84
$45,8972 mi

Market: $46,024 – $57,220

Comparison: 84 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 396 days listed (based on current market benchmarks)

Wilson, NC

2026 Honda Pilot EX-L

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Honda Pilot EX-L

Wilson, NC

Fair PriceRobust · 70
$44,5342 mi

Market: $44,795 – $51,038

Comparison: 70 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 19 days listed (based on current market benchmarks)

Wilson, NC

2027 Chevrolet Tahoe RST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Chevrolet Tahoe RST

Wilson, NC

Fair PriceModerate · 33
$75,8193 mi

Market: $77,115 – $87,469

Comparison: 33 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 33 days listed (based on current market benchmarks)

Wilson, NC

2023 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Bronco Sport Big Bend

Wilson, NC

Fair PriceModerate · 29
$25,97218,598 mi

Market: $25,995 – $29,675

Comparison: 29 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 49 days listed (based on current market benchmarks)

Wilson, NC

2027 Nissan KICKS SR

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Nissan KICKS SR

Wilson, NC

Fair PriceModerate · 26
$28,434Mileage not verified

Market: $28,779 – $34,521

Comparison: 26 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 29 days listed (based on current market benchmarks)

Wilson, NC

2026 Chevrolet Traverse RS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Traverse RS

Wilson, NC

Fair PriceModerate · 24
$50,43213,570 mi

Market: $51,063 – $52,480

Comparison: 24 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 53 days listed (based on current market benchmarks)

Wilson, NC

2020 Honda CR-V EX-L

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Honda CR-V EX-L

Wilson, NC

Fair PriceModerate · 22
$19,599112,004 mi

Market: $20,099 – $25,649

Comparison: 22 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 41 days listed (based on current market benchmarks)

Wilson, NC

2026 Jeep Wrangler 4-Door 85th Anniversary Edition

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Jeep Wrangler 4-Door 85th Anniversary Edition

Wilson, NC

Fair PriceLimited · 19
$45,5952 mi

Market: $45,666 – $56,190

Comparison: 19 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 103 days listed (based on current market benchmarks)

Wilson, NC

Listings without a supported price verdict in Wilson

These SUVs are shown for completeness, but OAV is withholding a Price-to-Market verdict — thin comparables, extreme mileage, a branded or salvage title, or other data limits. Each card shows why it's withheld.

2011 Chevrolet Traverse 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Chevrolet Traverse 1LT

Wilson, NC

Unscored
$5,200242,729 mi

Comparison: 30 similar vehicles

Wilson, NC

2008 Jeep Grand Cherokee Laredo

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Jeep Grand Cherokee Laredo

Wilson, NC

Unscored
$6,200214,389 mi

Comparison: 14 similar vehicles

Wilson, NC

2009 Jeep Patriot Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Jeep Patriot Sport

Wilson, NC

UnscoredInsufficient · 3
$6,995122,986 mi

Comparison: 3 similar vehicles

Wilson, NC

2018 Nissan Pathfinder S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Nissan Pathfinder S

Wilson, NC

Unscored
$7,499145,401 mi

Comparison: 5 similar vehicles

Wilson, NC

2014 Subaru XV Crosstrek Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Subaru XV Crosstrek Premium

Wilson, NC

Unscored
$7,899132,386 mi

Comparison: 27 similar vehicles

Wilson, NC

2012 Hyundai Santa Fe Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Hyundai Santa Fe Limited

Wilson, NC

UnscoredInsufficient · 0
$8,499119,106 mi

Wilson, NC

2014 Volkswagen Tiguan SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Volkswagen Tiguan SEL

Wilson, NC

Salvage title
$8,699101,280 mi

Clean-title range: $3,499 – $14,990

Wilson, NC

2014 Ford Edge Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Edge Limited

Wilson, NC

Unscored
$8,700185,129 mi

Comparison: 11 similar vehicles

Wilson, NC

2020 Chevrolet Equinox LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Chevrolet Equinox LS

Wilson, NC

Unscored
$9,498144,933 mi

Comparison: 6 similar vehicles

Wilson, NC

2018 Honda Pilot Touring

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Honda Pilot Touring

Wilson, NC

Unscored
$9,800183,178 mi

Comparison: 15 similar vehicles

Wilson, NC

2018 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Kia Sportage LX

Wilson, NC

Unscored
$9,899131,209 mi

Comparison: 14 similar vehicles

Wilson, NC

2014 Jeep Grand Cherokee Laredo

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Jeep Grand Cherokee Laredo

Wilson, NC

Unscored
$9,995174,072 mi

Comparison: 57 similar vehicles

Wilson, NC

2015 GMC Acadia SLT1

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 GMC Acadia SLT1

Wilson, NC

Unscored
$9,995178,517 mi

Comparison: 18 similar vehicles

Wilson, NC

2013 Lincoln MKX Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Lincoln MKX Base

Wilson, NC

Unscored
$9,995133,403 mi

Comparison: 9 similar vehicles

Wilson, NC

2019 Chevrolet Traverse 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Chevrolet Traverse 1LT

Wilson, NC

UnscoredInsufficient · 4
$9,995161,387 mi

Comparison: 4 similar vehicles

Wilson, NC

2018 BMW X1 28i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 BMW X1 28i

Wilson, NC

Unscored
$9,999123,630 mi

Comparison: 25 similar vehicles

Wilson, NC

2016 Honda Pilot EX-L

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Honda Pilot EX-L

Wilson, NC

Unscored
$10,000169,200 mi

Comparison: 6 similar vehicles

Wilson, NC

2018 Mazda CX-5 Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Mazda CX-5 Sport

Wilson, NC

Unscored
$10,299145,168 mi

Comparison: 11 similar vehicles

Wilson, NC

2017 Kia Sorento SX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Kia Sorento SX

Wilson, NC

UnscoredInsufficient · 0
$10,698129,734 mi

Wilson, NC

2015 Volkswagen Touareg Lux

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Volkswagen Touareg Lux

Wilson, NC

UnscoredInsufficient · 0
$10,799112,114 mi

Wilson, NC

2015 BMW X5 xDrive35i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 BMW X5 xDrive35i

Wilson, NC

Unscored
$10,899122,734 mi

Comparison: 6 similar vehicles

Wilson, NC

2012 GMC Acadia SLT1

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 GMC Acadia SLT1

Wilson, NC

UnscoredInsufficient · 3
$10,99596,865 mi

Comparison: 3 similar vehicles

Wilson, NC

2015 Jeep Grand Cherokee Altitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Jeep Grand Cherokee Altitude

Wilson, NC

Unscored
$10,995127,677 mi

Comparison: 41 similar vehicles

Wilson, NC

2018 Jeep Grand Cherokee Altitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Jeep Grand Cherokee Altitude

Wilson, NC

Unscored
$10,995161,124 mi

Comparison: 13 similar vehicles

Wilson, NC

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV.io compares with other car-pricing sites

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

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