Skip to main content
U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

SUVs in Columbus, MS

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Explore SUVs in Columbus, MS with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · October 31, 2026

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 500 SUVs across the Columbus, MS market.

SUV Listings

509

Average Price

$41,535

Price Range (excl. >$200k outliers)

$5,995–$103,615

Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the SUV listings count includes them.

Shop SUVs by budget

About the SUV market

Compact SUVs (CR-V, RAV4, Rogue, CX-5, Tucson, Sportage) clear faster than midsize and full-size for under-$30k buyers — they're the family-budget entry point. Midsize three-row SUVs (Highlander, Pilot, Telluride, Palisade, Atlas) draw multi-child families, with second-row captain's chairs commanding a premium. Full-size body-on-frame SUVs (Tahoe, Suburban, Yukon, Expedition, Sequoia) skew toward tow-rated households; AWD/4WD trims hold value better than 2WD across all segments.

SUVs market summary — Columbus, MS

MarketColumbus, MS
Body typeSUVs
Listings analyzed509
Average price$41,535
Price range$5,995 – $103,615
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

SUV Market in Columbus, MS

Dealers in Columbus have 509 SUVs listed. The average asking price is $41,535, ranging from $5,995 to $103,615.

OAV answers these questions

What are the best priced SUVs in Columbus, MS?
OAV orders SUVs in Columbus, MS by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which SUVs in Columbus, MS are priced below market?
SUVs in Columbus, MS rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Columbus, MS?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which SUVs are priced below comparable listings in Columbus, MS?
OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Columbus, MS, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

Analysis coverage — Columbus, MS SUV market

509 listings analyzed in this market — the top 24 are shown below. Of those 24, 23 (96%) are withheld from ranked recommendation — a withheld listing's vehicle page gives the reason. Confident verdicts get more visual weight; withheld listings still appear so the pool is auditable.

1
Scored
confident price-to-market verdict
0
Below range
priced under the supported comparable range but with limited comparable depth
23
Withheld
insufficient comparables, missing data, or thin cohort

These counts describe the 24 listings shown on this page, not the full 509 analyzed.

Cheapest Great SUV Deals in Columbus

These SUVs are identified as strong values based on how they are priced compared to similar vehicles. Listings labeled “Great Deal” are priced below the comparable-range floor by at least OAV's minimum-gap margin.

Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.

All SUVs in Columbus

18 confidently-priced SUVs shown first — listings we can't price appear below.

2026 Nissan Pathfinder SL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Pathfinder SL

Columbus, MS

Great DealLimited · 19
$39,889Mileage not verified

Market: $42,829 – $48,214

Comparison: 19 similar vehicles

Competitively priced ~7% below the typical range compared to similar vehicles · 195 days listed (based on current market benchmarks)

Columbus, MS

2027 Ford Explorer ST-LINE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford Explorer ST-LINE

Columbus, MS

Fair PriceRobust · 572
$51,0355 mi

Market: $42,147 – $58,376

Comparison: 572 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 36 days listed (based on current market benchmarks)

Columbus, MS

2026 Ford Explorer ST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Explorer ST

Columbus, MS

Fair PriceRobust · 446
$58,59510 mi

Market: $47,690 – $67,470

Comparison: 446 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 143 days listed (based on current market benchmarks)

Columbus, MS

2026 Ford Explorer ST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Explorer ST

Columbus, MS

Fair PriceRobust · 446
$59,0904 mi

Market: $47,690 – $67,470

Comparison: 446 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 150 days listed (based on current market benchmarks)

Columbus, MS

2026 Nissan Rogue Rock Creek

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Rogue Rock Creek

Columbus, MS

Fair PriceRobust · 282
$32,679Mileage not verified

Market: $31,553 – $39,248

Comparison: 282 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 219 days listed (based on current market benchmarks)

Columbus, MS

2026 Nissan Rogue Rock Creek

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Nissan Rogue Rock Creek

Columbus, MS

Fair PriceRobust · 282
$33,429Mileage not verified

Market: $31,553 – $39,248

Comparison: 282 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 271 days listed (based on current market benchmarks)

Columbus, MS

2027 Honda HR-V LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Honda HR-V LX

Columbus, MS

Fair PriceRobust · 170
$28,0755 mi

Market: $26,600 – $33,132

Comparison: 170 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Columbus, MS

2027 Honda HR-V LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Honda HR-V LX

Columbus, MS

Fair PriceRobust · 170
$29,0305 mi

Market: $26,600 – $33,132

Comparison: 170 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)

Columbus, MS

2027 Honda HR-V LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Honda HR-V LX

Columbus, MS

Fair PriceRobust · 170
$30,5305 mi

Market: $26,600 – $33,132

Comparison: 170 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)

Columbus, MS

2026 GMC Terrain Elevation

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 GMC Terrain Elevation

Columbus, MS

Fair PriceRobust · 130
$30,41017,753 mi

Market: $25,998 – $33,666

Comparison: 130 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)

Columbus, MS

2025 Toyota RAV4 XLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Toyota RAV4 XLE

Columbus, MS

Fair PriceRobust · 129
$34,42135,977 mi

Market: $28,499 – $35,950

Comparison: 129 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 69 days listed (based on current market benchmarks)

Columbus, MS

2027 Hyundai Santa Fe SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Fe SEL

Columbus, MS

Fair PriceRobust · 80
$43,434Mileage not verified

Market: $38,506 – $44,999

Comparison: 80 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 75 days listed (based on current market benchmarks)

Columbus, MS

2027 Hyundai Santa Fe SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Fe SEL

Columbus, MS

Fair PriceRobust · 80
$43,454Mileage not verified

Market: $38,506 – $44,999

Comparison: 80 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 75 days listed (based on current market benchmarks)

Columbus, MS

2027 Hyundai Santa Fe SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Fe SEL

Columbus, MS

Fair PriceRobust · 80
$43,534Mileage not verified

Market: $38,506 – $44,999

Comparison: 80 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 55 days listed (based on current market benchmarks)

Columbus, MS

2026 Ford Bronco 4-Door Outer Banks

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco 4-Door Outer Banks

Columbus, MS

Fair PriceRobust · 70
$54,4143,160 mi

Market: $46,557 – $84,994

Comparison: 70 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)

Columbus, MS

2026 Toyota RAV4 XLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota RAV4 XLE

Columbus, MS

Fair PriceRobust · 69
$42,886Mileage not verified

Market: $39,013 – $46,341

Comparison: 69 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 23 days listed (based on current market benchmarks)

Columbus, MS

2027 Jeep Grand Cherokee Laredo

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Jeep Grand Cherokee Laredo

Columbus, MS

Fair PriceRobust · 60
$45,677Mileage not verified

Market: $42,423 – $51,320

Comparison: 60 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 71 days listed (based on current market benchmarks)

Columbus, MS

2027 Jeep Grand Cherokee Laredo

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Jeep Grand Cherokee Laredo

Columbus, MS

Fair PriceRobust · 60
$46,659Mileage not verified

Market: $42,423 – $51,320

Comparison: 60 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 71 days listed (based on current market benchmarks)

Columbus, MS

Listings without a supported price verdict in Columbus

These SUVs are shown for completeness, but OAV is withholding a Price-to-Market verdict — thin comparables, extreme mileage, a branded or salvage title, or other data limits. Each card shows why it's withheld.

2013 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Escape SE

Columbus, MS

Unscored
$5,995229,532 mi

Comparison: 19 similar vehicles

Columbus, MS

2014 Nissan Rogue Select S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Nissan Rogue Select S

Columbus, MS

Unscored
$7,795210,926 mi

Comparison: 12 similar vehicles

Columbus, MS

2003 Toyota 4Runner SR5

Image from the dealer's site. OAV does not own, control, or store dealer images.

2003 Toyota 4Runner SR5

Columbus, MS

UnscoredInsufficient · 0
$8,419267,904 mi

Columbus, MS

2018 Dodge Journey SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Dodge Journey SE

Columbus, MS

Unscored
$8,995189,057 mi

Comparison: 31 similar vehicles

Columbus, MS

2017 BMW X3 xDrive28i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 BMW X3 xDrive28i

Columbus, MS

Unscored
$9,990202,996 mi

Comparison: 10 similar vehicles

Columbus, MS

2012 Jeep Compass Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Jeep Compass Sport

Columbus, MS

UnscoredInsufficient · 3
$9,995148,628 mi

Comparison: 3 similar vehicles

Columbus, MS

2014 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Escape SE

Columbus, MS

Unscored
$9,995160,477 mi

Comparison: 33 similar vehicles

Columbus, MS

2021 Kia Sportage LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Sportage LX

Columbus, MS

Unscored
$10,625135,942 mi

Comparison: 20 similar vehicles

Columbus, MS

2017 Hyundai Santa Fe Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Hyundai Santa Fe Limited

Columbus, MS

Unscored
$12,300124,479 mi

Comparison: 9 similar vehicles

Columbus, MS

2021 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Ford Escape SE

Columbus, MS

Unscored
$12,650148,324 mi

Comparison: 7 similar vehicles

Columbus, MS

2019 Nissan Rogue SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Nissan Rogue SV

Columbus, MS

Unscored
$14,299128,005 mi

Comparison: 6 similar vehicles

Columbus, MS

2020 Jeep Cherokee Latitude Plus

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Jeep Cherokee Latitude Plus

Columbus, MS

Unscored
$14,424125,624 mi

Comparison: 32 similar vehicles

Columbus, MS

2022 Jeep Compass Latitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Jeep Compass Latitude

Columbus, MS

Unscored
$15,23599,444 mi

Comparison: 21 similar vehicles

Columbus, MS

2019 Ford Explorer Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Ford Explorer Limited

Columbus, MS

Unscored
$15,356157,998 mi

Comparison: 48 similar vehicles

Columbus, MS

2023 Nissan Kicks SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Nissan Kicks SV

Columbus, MS

Unscored
$15,90094,000 mi

Comparison: 9 similar vehicles

Columbus, MS

2022 Hyundai Tucson SEL Convenience

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Hyundai Tucson SEL Convenience

Columbus, MS

Unscored
$16,125120,771 mi

Comparison: 26 similar vehicles

Columbus, MS

2018 Chevrolet Equinox LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Equinox LT

Columbus, MS

Unscored
$16,50064,211 mi

Comparison: 6 similar vehicles

Columbus, MS

2020 GMC Terrain SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 GMC Terrain SLT

Columbus, MS

UnscoredInsufficient · 4
$16,725110,930 mi

Comparison: 4 similar vehicles

Columbus, MS

2015 Jeep Wrangler Unlimited Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Jeep Wrangler Unlimited Sport

Columbus, MS

Unscored
$16,860127,587 mi

Comparison: 50 similar vehicles

Columbus, MS

2022 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Ford Bronco Sport Big Bend

Columbus, MS

UnscoredInsufficient · 3
$16,870121,362 mi

Comparison: 3 similar vehicles

Columbus, MS

2022 Nissan Rogue SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Nissan Rogue SV

Columbus, MS

Unscored
$16,900105,328 mi

Comparison: 8 similar vehicles

Columbus, MS

2018 Audi Q5 Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Audi Q5 Premium

Columbus, MS

UnscoredInsufficient · 0
$17,55053,802 mi

Columbus, MS

2022 Hyundai Kona SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Hyundai Kona SE

Columbus, MS

UnscoredInsufficient · 0
$17,98135,998 mi

Columbus, MS

2018 Jeep Wrangler JK Unlimited Sport S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Jeep Wrangler JK Unlimited Sport S

Columbus, MS

Unscored
$18,995123,356 mi

Comparison: 28 similar vehicles

Columbus, MS

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV.io compares with other car-pricing sites

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

Explore more markets