Skip to main content
U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

BMW in Holland, MI

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Explore BMW vehicles in Holland, MI with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · October 6, 2026 · refresh delayed · 2 days ago

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

BMW vehicles market summary — Holland, MI

MarketHolland, MI
Body typeBMW vehicles
Listings analyzed95
Average price$67,609
Price range$13,380 – $161,984
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceRefresh delayed · 2 days ago

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers manage their profile directly and route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount — to compute a price-to-market range. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

According to RetailVision™ data, OAV is currently analyzing approximately 95 BMW vehicles across the Holland, MI market.

BMW Listings

95

Average Price

$67,609

Price Range (excl. >$200k outliers)

$13,380–$161,984

Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the BMW listings count includes them.

BMW Market in Holland, MI

Dealers in Holland have 95 BMW vehicles listed at an average price of $67,609, ranging from $13,380 to $161,984.

OAV answers these questions

What are the best priced BMW vehicles in Holland, MI?
OAV orders BMW vehicles in Holland, MI by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which BMW vehicles in Holland, MI are priced below market?
BMW vehicles in Holland, MI rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Holland, MI?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which BMW vehicles are priced below comparable listings in Holland, MI?
OAV's Price-to-Market analysis compares a listing's asking price against similar BMW vehicles in Holland, MI, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

Popular BMW Models in Holland

X3(16)
X7(12)
3 Series(8)
X5(7)
X1(6)
7 Series(6)
X6(5)
4 Series(4)

Featured BMW in Holland

2017 BMW X3 xDrive28i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 BMW X3 xDrive28i

Holland, MI

Fair PriceModerate · 37
$13,38093,223 mi

Market: $9,688 – $17,751

Comparison: 37 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 33 days listed (based on current market benchmarks)

Holland, MI

2017 BMW 4 Series 430i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 BMW 4 Series 430i

Holland, MI

Fair PriceModerate · 20
$13,47576,920 mi

Market: $11,490 – $25,212

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 200 days listed (based on current market benchmarks)

Holland, MI

2019 BMW 4 Series 440i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 BMW 4 Series 440i

Holland, MI

UnscoredLimited · 6
$17,314129,138 mi

Comparison: 6 similar vehicles

Holland, MI

2020 BMW X5 40i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 BMW X5 40i

Holland, MI

Fair PriceRobust · 102
$23,375102,693 mi

Market: $18,000 – $32,995

Comparison: 102 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)

Holland, MI

2022 BMW X4 30i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 BMW X4 30i

Holland, MI

Great DealModerate · 30
$25,87577,071 mi

Market: $26,988 – $38,220

Comparison: 30 similar vehicles

Competitively priced ~4% below the typical range compared to similar vehicles · 76 days listed (based on current market benchmarks)

Holland, MI

2019 BMW X5 40i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 BMW X5 40i

Holland, MI

UnscoredLimited · 6
$26,30470,432 mi

Comparison: 6 similar vehicles

Holland, MI

2021 BMW 4 Series 430i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 BMW 4 Series 430i

Holland, MI

Fair PriceModerate · 22
$30,31455,724 mi

Market: $21,495 – $37,898

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)

Holland, MI

2024 BMW i4 35

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 BMW i4 35

Holland, MI

Fair PriceModerate · 43
$33,81444,546 mi

Market: $29,382 – $36,453

Comparison: 43 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)

Holland, MI

2023 BMW i4 35

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 BMW i4 35

Holland, MI

Fair PriceModerate · 28
$34,19535,255 mi

Market: $27,757 – $36,145

Comparison: 28 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 56 days listed (based on current market benchmarks)

Holland, MI

2023 BMW X1 28i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 BMW X1 28i

Holland, MI

UnscoredInsufficient · 4
$34,81418,379 mi

Comparison: 4 similar vehicles

Holland, MI

2016 BMW M4 Coupe Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 BMW M4 Coupe Base

Holland, MI

UnscoredLimited · 8
$34,99580,174 mi

Comparison: 8 similar vehicles

Holland, MI

2025 BMW 3 Series 330i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 BMW 3 Series 330i

Holland, MI

Fair PriceRobust · 118
$35,21228,391 mi

Market: $29,995 – $55,280

Comparison: 118 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)

Holland, MI

2023 BMW 3 Series 330i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 BMW 3 Series 330i

Holland, MI

UnscoredInsufficient · 4
$36,04435,142 mi

Comparison: 4 similar vehicles

Holland, MI

2023 BMW X3 30i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 BMW X3 30i

Holland, MI

Fair PriceRobust · 389
$36,68823,809 mi

Market: $23,327 – $44,314

Comparison: 389 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 109 days listed (based on current market benchmarks)

Holland, MI

2021 BMW X3 40i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 BMW X3 40i

Holland, MI

Fair PriceLimited · 13
$37,30335,834 mi

Market: $23,988 – $40,998

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)

Holland, MI

2024 BMW X2 35i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 BMW X2 35i

Holland, MI

UnscoredInsufficient · 0
$37,42536,846 mi

Holland, MI

2023 BMW 3 Series 330i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 BMW 3 Series 330i

Holland, MI

Fair PriceRobust · 161
$37,71622,709 mi

Market: $24,999 – $40,301

Comparison: 161 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)

Holland, MI

2025 BMW 2 Series 230i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 BMW 2 Series 230i

Holland, MI

Fair PriceModerate · 45
$39,2146,186 mi

Market: $34,595 – $43,520

Comparison: 45 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 177 days listed (based on current market benchmarks)

Holland, MI

2022 BMW X7 40i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 BMW X7 40i

Holland, MI

Fair PriceRobust · 75
$40,51752,795 mi

Market: $27,747 – $50,376

Comparison: 75 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 142 days listed (based on current market benchmarks)

Holland, MI

2023 BMW X4 30i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 BMW X4 30i

Holland, MI

Fair PriceModerate · 31
$40,91147,561 mi

Market: $33,490 – $44,814

Comparison: 31 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 61 days listed (based on current market benchmarks)

Holland, MI

2024 BMW 5 Series 530i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 BMW 5 Series 530i

Holland, MI

Fair PriceModerate · 36
$41,31437,901 mi

Market: $35,162 – $51,484

Comparison: 36 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 32 days listed (based on current market benchmarks)

Holland, MI

2023 BMW X4 30i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 BMW X4 30i

Holland, MI

OverpricedModerate · 31
$44,81419,505 mi

Market: $33,490 – $42,870

Comparison: 31 similar vehicles

Priced ~5% above the typical market range for similar vehicles (based on current market benchmarks)

Holland, MI

2022 BMW X6 40i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 BMW X6 40i

Holland, MI

Fair PriceRobust · 54
$46,97446,870 mi

Market: $31,492 – $53,941

Comparison: 54 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)

Holland, MI

2023 BMW X5 40i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 BMW X5 40i

Holland, MI

Fair PriceRobust · 147
$47,01441,224 mi

Market: $28,679 – $49,996

Comparison: 147 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 67 days listed (based on current market benchmarks)

Holland, MI

Explore more markets