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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

SUVs in Watertown, MA

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Explore SUVs in Watertown, MA with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · November 7, 2026

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 600 SUVs across the Watertown, MA market.

SUV Listings

629

Average Price

$49,333

Price Range (excl. >$200k outliers)

$7,425–$126,205

Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the SUV listings count includes them.

Shop SUVs by budget

About the SUV market

Compact SUVs (CR-V, RAV4, Rogue, CX-5, Tucson, Sportage) clear faster than midsize and full-size for under-$30k buyers — they're the family-budget entry point. Midsize three-row SUVs (Highlander, Pilot, Telluride, Palisade, Atlas) draw multi-child families, with second-row captain's chairs commanding a premium. Full-size body-on-frame SUVs (Tahoe, Suburban, Yukon, Expedition, Sequoia) skew toward tow-rated households; AWD/4WD trims hold value better than 2WD across all segments.

SUVs market summary — Watertown, MA

MarketWatertown, MA
Body typeSUVs
Listings analyzed629
Average price$49,333
Price range$7,425 – $126,205
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

SUV Market in Watertown, MA

Dealers in Watertown have 629 SUVs listed. The average asking price is $49,333, ranging from $7,425 to $126,205.

OAV answers these questions

What are the best priced SUVs in Watertown, MA?
OAV orders SUVs in Watertown, MA by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price. Days-on-lot plays no part in that order or in any price verdict; it is one of several inputs only to the separate Best Overall Value Picks. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which SUVs in Watertown, MA are priced below market?
SUVs in Watertown, MA rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Watertown, MA?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which SUVs are priced below comparable listings in Watertown, MA?
OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Watertown, MA, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

Analysis coverage — Watertown, MA SUV market

OAV analyzed all 629 listings in this market. 513 (82%) carry a Price-to-Market verdict; 116 are Unscored — pricing withheld for thin comparables, extreme mileage, or other data limits. Scored listings are shown first; withheld listings shown below link to vehicle pages that give the reason, so the pool stays auditable.

3Great Deal475Fair Price35Overpriced

Coverage reflects the full market as of the latest daily snapshot. Demand and days-on-lot are reported separately and are never inputs to the verdict.

Cheapest Great SUV Deals in Watertown

These SUVs are identified as strong values based on how they are priced compared to similar vehicles. Listings labeled “Great Deal” are priced below the comparable-range floor by at least OAV's minimum-gap margin.

Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.

All SUVs in Watertown

7 confidently-priced SUVs shown first — listings we can't price appear below.

2025 Toyota RAV4 LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Toyota RAV4 LE

Watertown, MA

Listed by Watertown Ford

Great DealModerate · 37
$29,99915,507 mi

Market: $31,381 – $37,495

Comparison: 37 similar vehicles

Competitively priced ~4% below the typical range compared to similar vehicles · 44 days listed (based on current market benchmarks)

Watertown, MA

2026 Toyota 4Runner TRD Sport Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota 4Runner TRD Sport Premium

Watertown, MA

Listed by Toyota of Watertown

Great DealModerate · 32
$47,643Mileage not verified

Market: $55,915 – $62,711

Comparison: 32 similar vehicles

Competitively priced ~15% below the typical range compared to similar vehicles · 16 days listed (based on current market benchmarks)

Watertown, MA

2022 Honda CR-V EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Honda CR-V EX

Watertown, MA

Listed by D&G Auto

Great DealLimited · 14
$22,00038,661 mi

Market: $27,380 – $31,300

Comparison: 14 similar vehicles

Competitively priced ~20% below the typical range compared to similar vehicles · 423 days listed (based on current market benchmarks)

Watertown, MA

2026 Lexus NX 350

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Lexus NX 350

Watertown, MA

Listed by Lexus of Watertown

Fair PriceRobust · 135
$49,607Mileage not verified

Market: $50,412 – $62,110

Comparison: 135 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 11 days listed (based on current market benchmarks)

Watertown, MA

2026 Lexus RX 350

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Lexus RX 350

Watertown, MA

Listed by Lexus of Watertown

Fair PriceRobust · 105
$59,806Mileage not verified

Market: $59,991 – $70,781

Comparison: 105 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 14 days listed (based on current market benchmarks)

Watertown, MA

2026 Lexus NX 350

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Lexus NX 350

Watertown, MA

Listed by Lexus of Watertown

Fair PriceModerate · 34
$46,24210,042 mi

Market: $46,458 – $54,647

Comparison: 34 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 17 days listed (based on current market benchmarks)

Watertown, MA

2026 Toyota 4Runner TRD Pro

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Toyota 4Runner TRD Pro

Watertown, MA

Listed by Toyota of Watertown

Fair PriceLimited · 13
$72,343Mileage not verified

Market: $72,414 – $75,772

Comparison: 13 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 30 days listed (based on current market benchmarks)

Watertown, MA

Listings without a supported price verdict in Watertown

Showing 24 of 116 SUVs OAV can't confidently price in Watertown — thin comparables, extreme mileage, a branded or salvage title, or other data limits. Each has its own page showing the specific reason.

2012 Mazda CX-9 Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Mazda CX-9 Sport

Watertown, MA

UnscoredInsufficient · 0
$7,425102,618 mi

Watertown, MA

2016 Hyundai Tucson Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Hyundai Tucson Limited

Watertown, MA

UnscoredInsufficient · 3
$13,21488,340 mi

Comparison: 3 similar vehicles

Watertown, MA

2012 Honda CR-V LX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 Honda CR-V LX

Watertown, MA

Unscored
$14,10090,442 mi

Comparison: 9 similar vehicles

Watertown, MA

2018 Jeep Compass Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Jeep Compass Limited

Watertown, MA

UnscoredInsufficient · 0
$16,05859,577 mi

Watertown, MA

2016 Honda HR-V EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Honda HR-V EX

Watertown, MA

UnscoredInsufficient · 0
$17,08551,698 mi

Watertown, MA

2019 Volkswagen Atlas SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Volkswagen Atlas SEL

Watertown, MA

Unscored
$17,24294,471 mi

Comparison: 6 similar vehicles

Watertown, MA

2018 Volkswagen Tiguan SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Volkswagen Tiguan SEL

Watertown, MA

UnscoredInsufficient · 0
$17,49758,759 mi

Watertown, MA

2011 Lexus RX 350

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Lexus RX 350

Watertown, MA

Unscored
$17,96296,197 mi

Comparison: 7 similar vehicles

Watertown, MA

2015 BMW X3 xDrive35i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 BMW X3 xDrive35i

Watertown, MA

UnscoredInsufficient · 0
$17,98850,647 mi

Watertown, MA

2017 Toyota RAV4 LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Toyota RAV4 LE

Watertown, MA

UnscoredInsufficient · 4
$20,52959,931 mi

Comparison: 4 similar vehicles

Watertown, MA

2021 Jeep Wrangler Sport S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Jeep Wrangler Sport S

Watertown, MA

UnscoredInsufficient · 3
$21,00034,012 mi

Comparison: 3 similar vehicles

Watertown, MA

2023 Volkswagen ID.4 PRO

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Volkswagen ID.4 PRO

Watertown, MA

UnscoredInsufficient · 0
$21,08654,366 mi

Watertown, MA

2022 Audi Q3 S Line Premium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Audi Q3 S Line Premium

Watertown, MA

UnscoredInsufficient · 3
$22,13964,090 mi

Comparison: 3 similar vehicles

Watertown, MA

2023 Volkswagen Taos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Volkswagen Taos S

Watertown, MA

Unscored
$22,2578,742 mi

Comparison: 6 similar vehicles

Watertown, MA

2016 Lexus NX 200t

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Lexus NX 200t

Watertown, MA

Unscored
$22,34280,619 mi

Comparison: 9 similar vehicles

Watertown, MA

2021 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Ford Bronco Sport Big Bend

Watertown, MA

UnscoredInsufficient · 0
$23,9995,494 mi

Watertown, MA

2025 Jeep Compass Latitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Jeep Compass Latitude

Watertown, MA

UnscoredInsufficient · 0
$24,0004,670 mi

Watertown, MA

2022 Volkswagen Tiguan SEL R-LINE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Volkswagen Tiguan SEL R-LINE

Watertown, MA

Unscored
$24,43135,369 mi

Comparison: 6 similar vehicles

Watertown, MA

2023 Toyota bZ4X Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Toyota bZ4X Limited

Watertown, MA

Unscored
$24,52263,325 mi

Comparison: 5 similar vehicles

Watertown, MA

2022 Ford Bronco Sport Outer Banks

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Ford Bronco Sport Outer Banks

Watertown, MA

Unscored
$24,62028,200 mi

Comparison: 10 similar vehicles

Watertown, MA

2015 Lexus RX 350

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Lexus RX 350

Watertown, MA

UnscoredInsufficient · 0
$24,98951,407 mi

Watertown, MA

2020 Jeep Grand Cherokee Overland

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Jeep Grand Cherokee Overland

Watertown, MA

UnscoredInsufficient · 0
$25,92054,315 mi

Watertown, MA

2022 Subaru Forester Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Subaru Forester Sport

Watertown, MA

Unscored
$26,67038,423 mi

Comparison: 5 similar vehicles

Watertown, MA

2022 Ford Escape SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Ford Escape SEL

Watertown, MA

Unscored
$26,99917,650 mi

Comparison: 9 similar vehicles

Watertown, MA

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV.io compares with other car-pricing sites

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

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