SUVs in Rockford, IL
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Explore SUVs in Rockford, IL with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.
Market snapshot · October 5, 2026
How OAV Identifies Deals
OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.
- Millions of retail comparables across U.S. markets.
- Vehicles compared on year, make, model, and trim (when available).
- Real price-to-market ranges from regularly refreshed market data.
- Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
- Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
- Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
- Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
- Dealer business information is public on every profile. OAV-claimed dealers manage their profile directly and route inquiries through OAV.
This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
According to RetailVision™ data, OAV is currently analyzing approximately 1,500 SUVs across the Rockford, IL market.
SUV Listings
1,535
Average Price
$34,872
Price Range (excl. >$200k outliers)
$3,000–$180,915
Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the SUV listings count includes them.
Shop SUVs by budget
About the SUV market
Compact SUVs (CR-V, RAV4, Rogue, CX-5, Tucson, Sportage) clear faster than midsize and full-size for under-$30k buyers — they're the family-budget entry point. Midsize three-row SUVs (Highlander, Pilot, Telluride, Palisade, Atlas) draw multi-child families, with second-row captain's chairs commanding a premium. Full-size body-on-frame SUVs (Tahoe, Suburban, Yukon, Expedition, Sequoia) skew toward tow-rated households; AWD/4WD trims hold value better than 2WD across all segments.
SUVs market summary — Rockford, IL
| Market | Rockford, IL |
|---|---|
| Body type | SUVs |
| Listings analyzed | 1,535 |
| Average price | $34,872 |
| Price range | $3,000 – $180,915 |
| Price-to-Market basis | Asking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs. |
| Refresh cadence | Daily |
SUV Market in Rockford, IL
Dealers in Rockford have 1,535 SUVs listed. The average asking price is $34,872, ranging from $3,000 to $180,915.
OAV answers these questions
- What are the best priced SUVs in Rockford, IL?
- OAV orders SUVs in Rockford, IL by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
- Which SUVs in Rockford, IL are priced below market?
- SUVs in Rockford, IL rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
- Which listings are Demand-Verified in Rockford, IL?
- A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
- Which SUVs are priced below comparable listings in Rockford, IL?
- OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Rockford, IL, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
Analysis coverage — Rockford, IL suv market
OAV analyzed all 1,535 listings in this market. 1,112 (72%) carry a Price-to-Market verdict; 421 are Unscored — pricing withheld for thin comparables, extreme mileage, or other data limits, and 2 are outside pricing scope (branded or salvage title). Scored listings are shown first; withheld listings shown below link to vehicle pages that give the reason, so the pool stays auditable.
Coverage reflects the full market as of the latest daily snapshot. Demand and days-on-lot are reported separately and are never inputs to the verdict.
Best Overall SUV Value Picks in Rockford
The strongest SUVs in Rockford right now, ranked by a weighted blend of price-to-market gap, year, mileage, days-on-lot, and comparable depth — a separate recommendation, distinct from the Price-to-Market verdict, that does not change any vehicle's verdict.
Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.
Cheapest Great SUV Deals in Rockford
These SUVs are identified as strong values based on how they are priced compared to similar vehicles. Listings labeled “Great Deal” are priced below the comparable-range floor by at least OAV's minimum-gap margin.
Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.
2020 Ford Explorer XLT
Rockford, IL
Priced below typical range ($14,966–$24,335) for similar vehicles
Based on 25 similar SUVs in Rockford
2025 Ford Escape Active
Rockford, IL
Priced below typical range ($18,990–$32,073) for similar vehicles
Based on 405 similar SUVs in Rockford
2018 Jeep All-New Wrangler Unlimited Rubicon
Rockford, IL
Priced below typical range ($22,402–$28,146) for similar vehicles
Based on 15 similar SUVs in Rockford
2024 Chevrolet Equinox LT
Rockford, IL
Priced below typical range ($23,335–$28,978) for similar vehicles
Based on 28 similar SUVs in Rockford
2026 Kia Sportage LX
Rockford, IL
Priced below typical range ($23,881–$26,520) for similar vehicles
Based on 36 similar SUVs in Rockford
All SUVs in Rockford
24 confidently-priced SUVs shown first — listings we can't price appear below.

Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Escape Active
Rockford, IL
Market: $18,990 – $32,073
Comparison: 405 similar vehicles
Competitively priced ~16% below the typical range compared to similar vehicles · 31 days listed (based on current market benchmarks)
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Land Rover Discovery S
Rockford, IL
Market: $62,386 – $72,976
Comparison: 71 similar vehicles
Competitively priced ~6% below the typical range compared to similar vehicles · 292 days listed (based on current market benchmarks)
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Jeep Grand Cherokee L Summit Reserve
Rockford, IL
Market: $40,900 – $75,070
Comparison: 51 similar vehicles
Competitively priced ~9% below the typical range compared to similar vehicles · 15 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Porsche Macan Base
Rockford, IL
Market: $24,995 – $73,004
Comparison: 41 similar vehicles
Competitively priced ~8% below the typical range compared to similar vehicles · 61 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Kia Sportage LX
Rockford, IL
Market: $23,881 – $26,520
Comparison: 36 similar vehicles
Competitively priced ~7% below the typical range compared to similar vehicles · 57 days listed (based on current market benchmarks)
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Cadillac Escalade IQL Sport
Rockford, IL
Market: $128,126 – $146,510
Comparison: 32 similar vehicles
Competitively priced ~4% below the typical range compared to similar vehicles · 224 days listed (based on current market benchmarks)
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Chevrolet Equinox LT
Rockford, IL
Market: $23,335 – $28,978
Comparison: 28 similar vehicles
Competitively priced ~6% below the typical range compared to similar vehicles · 16 days listed (based on current market benchmarks)
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Volkswagen Tiguan SE
Rockford, IL
Market: $32,100 – $35,254
Comparison: 28 similar vehicles
Competitively priced ~7% below the typical range compared to similar vehicles · 81 days listed (based on current market benchmarks)
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford Explorer XLT
Rockford, IL
Market: $14,966 – $24,335
Comparison: 25 similar vehicles
Competitively priced ~10% below the typical range compared to similar vehicles · 19 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Dodge Durango GT Plus
Rockford, IL
Market: $45,502 – $51,495
Comparison: 20 similar vehicles
Competitively priced ~4% below the typical range compared to similar vehicles · 46 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Jeep All-New Wrangler Unlimited Rubicon
Rockford, IL
Market: $22,402 – $28,146
Comparison: 15 similar vehicles
Competitively priced ~11% below the typical range compared to similar vehicles · 7 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Jeep Wrangler 4-Door Willys 41
Rockford, IL
Market: $48,546 – $54,136
Comparison: 15 similar vehicles
Competitively priced ~7% below the typical range compared to similar vehicles · 107 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Lincoln Corsair Reserve
Rockford, IL
Market: $30,411 – $30,499
Comparison: 14 similar vehicles
Competitively priced ~5% below the typical range compared to similar vehicles · 303 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X3 30
Rockford, IL
Market: $59,062 – $64,912
Comparison: 14 similar vehicles
Competitively priced ~4% below the typical range compared to similar vehicles · 23 days listed (based on current market benchmarks)
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Cadillac OPTIQ Sport
Rockford, IL
Market: $56,314 – $65,600
Comparison: 12 similar vehicles
Competitively priced ~5% below the typical range compared to similar vehicles · 67 days listed (based on current market benchmarks)
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Ford Explorer Limited HEV
Rockford, IL
Market: $32,589 – $32,965
Comparison: 11 similar vehicles
Competitively priced ~7% below the typical range compared to similar vehicles · 164 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Hyundai Tucson SEL
Rockford, IL
Market: $29,594 – $69,299
Comparison: 1242 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 135 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Rogue SV
Rockford, IL
Market: $27,264 – $39,523
Comparison: 1236 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Hyundai Tucson SEL Plus
Rockford, IL
Market: $29,935 – $36,984
Comparison: 1091 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 58 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Nissan KICKS SV
Rockford, IL
Market: $25,202 – $33,564
Comparison: 1011 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 2 days listed (based on current market benchmarks)
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Chevrolet Traverse 1LT
Rockford, IL
Market: $18,850 – $72,097
Comparison: 998 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 74 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Subaru Forester Premium
Rockford, IL
Market: $30,907 – $42,628
Comparison: 899 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Subaru Forester Premium
Rockford, IL
Market: $30,907 – $42,628
Comparison: 899 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Hyundai Venue SEL
Rockford, IL
Market: $21,173 – $27,001
Comparison: 846 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)
Rockford, IL
Listings without a supported price verdict in Rockford
Showing 24 of 421 SUVs OAV can't confidently price in Rockford — thin comparables, extreme mileage, or other data limits. Each has its own page showing the specific reason.

Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Ford Explorer XLT
Rockford, IL
Comparison: 111 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2008 GMC Yukon XL Denali
Rockford, IL
Comparison: 7 similar vehicles
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Jeep Patriot Limited
Rockford, IL
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2009 Dodge Journey SXT
Rockford, IL
Comparison: 9 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2010 Hyundai Tucson GLS
Rockford, IL
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2009 Ford Edge SEL
Rockford, IL
Comparison: 3 similar vehicles
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Ford Ecosport SES
Rockford, IL
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2010 Volkswagen Tiguan SE
Rockford, IL
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Chevrolet Traverse 1LT
Rockford, IL
Comparison: 3 similar vehicles
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Chevrolet Traverse LS
Rockford, IL
Comparison: 17 similar vehicles
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2011 Jeep Grand Cherokee Overland
Rockford, IL
Comparison: 16 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 GMC Acadia SLE-2
Rockford, IL
Comparison: 9 similar vehicles
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Volkswagen Tiguan S
Rockford, IL
Comparison: 42 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Nissan Juke SV
Rockford, IL
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Kia Sorento LX
Rockford, IL
Comparison: 6 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2006 Nissan Pathfinder LE
Rockford, IL
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2009 Ford Flex SEL
Rockford, IL
Comparison: 5 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2008 Hyundai Santa Fe Limited
Rockford, IL
Comparison: 5 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Ford Escape SE
Rockford, IL
Comparison: 17 similar vehicles
Rockford, IL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Hyundai Tucson Limited
Rockford, IL
Comparison: 11 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Ford Escape SE
Rockford, IL
Comparison: 7 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Buick Encore Convenience
Rockford, IL
Comparison: 5 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Ford Explorer Utility Police Interceptor
Rockford, IL
Comparison: 4 similar vehicles
Rockford, IL

Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Jeep Patriot Sport
Rockford, IL
Comparison: 3 similar vehicles
Rockford, IL
What makes OAV different from traditional car-listing sites
Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.
How OAV works — common questions
- How does OAV find cars priced below market?
- OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount — to compute a price-to-market range. A listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal and shown first in every market view; one priced within the comparable range, or below the floor by less than that margin is Fair Price.
- What makes a Demand-Verified Deal different from a cheap listing?
- A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
- Does OAV use local market comparables?
- Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
- Why does days-on-lot matter when shopping for used cars?
- How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
- Can OAV help find trucks, SUVs, or EVs priced below market?
- Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.
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