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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

SUVs in Waterloo, IA

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Explore SUVs in Waterloo, IA with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · November 12, 2026

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 1,000 SUVs across the Waterloo, IA market.

SUV Listings

1,038

Average Price

$33,926

Price Range (excl. >$200k outliers)

$1,799–$125,895

Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the SUV listings count includes them.

Shop SUVs by budget

About the SUV market

Compact SUVs (CR-V, RAV4, Rogue, CX-5, Tucson, Sportage) clear faster than midsize and full-size for under-$30k buyers — they're the family-budget entry point. Midsize three-row SUVs (Highlander, Pilot, Telluride, Palisade, Atlas) draw multi-child families, with second-row captain's chairs commanding a premium. Full-size body-on-frame SUVs (Tahoe, Suburban, Yukon, Expedition, Sequoia) skew toward tow-rated households; AWD/4WD trims hold value better than 2WD across all segments.

SUVs market summary — Waterloo, IA

MarketWaterloo, IA
Body typeSUVs
Listings analyzed1,038
Average price$33,926
Price range$1,799 – $125,895
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

SUV Market in Waterloo, IA

Dealers in Waterloo have 1,038 SUVs listed. The average asking price is $33,926, ranging from $1,799 to $125,895.

OAV answers these questions

What are the best priced SUVs in Waterloo, IA?
OAV orders SUVs in Waterloo, IA by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price. Days-on-lot plays no part in that order or in any price verdict; it is one of several inputs only to the separate Best Overall Value Picks. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which SUVs in Waterloo, IA are priced below market?
SUVs in Waterloo, IA rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Waterloo, IA?
A listing is Demand-Verified when the matched cohort of similar vehicles whose listings recently came off the market is leaving the market faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not been listed longer than the cohort's typical time on market. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which SUVs are priced below comparable listings in Waterloo, IA?
OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Waterloo, IA, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

Analysis coverage — Waterloo, IA SUV market

OAV analyzed all 1,038 listings in this market. 512 (49%) carry a Price-to-Market verdict; 522 are Unscored — pricing withheld for thin comparables, extreme mileage, or other data limits, and 4 are outside pricing scope (branded or salvage title). Scored listings are shown first; withheld listings shown below link to vehicle pages that give the reason, so the pool stays auditable.

13Great Deal458Fair Price41Overpriced

Coverage reflects the full market as of the latest daily snapshot. Demand and days-on-lot are reported separately and are never inputs to the verdict.

All SUVs in Waterloo

6 confidently-priced SUVs shown first — listings we can't price appear below.

2026 Subaru Outback Wilderness

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Subaru Outback Wilderness

Waterloo, IA

Listed by C&S Car Company

Fair PriceRobust · 283
$40,99540 mi

Market: $42,242 – $52,767

Comparison: 283 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 272 days listed (based on current market benchmarks)

Waterloo, IA

2026 Dodge Durango GT HEMI V8

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Dodge Durango GT HEMI V8

Waterloo, IA

Listed by Rydell Auto

Fair PriceRobust · 54
$41,418120 mi

Market: $41,486 – $55,378

Comparison: 54 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 193 days listed (based on current market benchmarks)

Waterloo, IA

2026 Jeep Wrangler 4-Door Rewind

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Jeep Wrangler 4-Door Rewind

Waterloo, IA

Listed by Dan Deery Motor Company

Fair PriceLimited · 14
$46,07013 mi

Market: $46,254 – $55,251

Comparison: 14 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 103 days listed (based on current market benchmarks)

Waterloo, IA

2026 Hyundai Santa Fe SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Hyundai Santa Fe SEL

Waterloo, IA

Listed by C&S Car Company

Fair PriceLimited · 13
$37,75712 mi

Market: $37,951 – $42,450

Comparison: 13 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 153 days listed (based on current market benchmarks)

Waterloo, IA

2027 Hyundai Santa Fe Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Hyundai Santa Fe Limited

Waterloo, IA

Listed by C&S Car Company

Fair PriceLimited · 12
$48,23212 mi

Market: $48,404 – $50,375

Comparison: 12 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 19 days listed (based on current market benchmarks)

Waterloo, IA

2027 Kia Seltos S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Kia Seltos S

Waterloo, IA

Listed by Witham Kia

Fair PriceLimited · 10
$28,6856 mi

Market: $29,246 – $32,840

Comparison: 10 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 2 days listed (based on current market benchmarks)

Waterloo, IA

Listings without a supported price verdict in Waterloo

Showing 24 of 522 SUVs OAV can't confidently price in Waterloo — thin comparables, extreme mileage, a branded or salvage title, or other data limits. Each has its own page showing the specific reason.

2007 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Ford Explorer XLT

Waterloo, IA

UnscoredInsufficient · 0
$1,799197,185 mi

Waterloo, IA

2004 GMC Yukon SLE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 GMC Yukon SLE

Waterloo, IA

UnscoredInsufficient · 0
$2,799204,264 mi

Waterloo, IA

2014 Ford Escape Titanium

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford Escape Titanium

Waterloo, IA

Unscored
$3,324204,029 mi

Comparison: 49 similar vehicles

Waterloo, IA

2015 Buick Encore Leather

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Buick Encore Leather

Waterloo, IA

Unscored
$3,625172,469 mi

Comparison: 8 similar vehicles

Waterloo, IA

2013 Chevrolet Equinox LS

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Equinox LS

Waterloo, IA

Unscored
$3,842182,004 mi

Comparison: 20 similar vehicles

Waterloo, IA

2013 Ford Flex Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Flex Limited

Waterloo, IA

Unscored
$4,347184,355 mi

Comparison: 16 similar vehicles

Waterloo, IA

2013 Mazda CX-5 Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Mazda CX-5 Sport

Waterloo, IA

UnscoredInsufficient · 0
$4,455197,128 mi

Waterloo, IA

2018 Nissan Rogue SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Nissan Rogue SV

Waterloo, IA

UnscoredInsufficient · 3
$4,578114,522 mi

Comparison: 3 similar vehicles

Waterloo, IA

2010 Ford Edge SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2010 Ford Edge SEL

Waterloo, IA

UnscoredInsufficient · 3
$4,700123,000 mi

Comparison: 3 similar vehicles

Waterloo, IA

2014 Chevrolet Captiva Sport LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Captiva Sport LT

Waterloo, IA

Salvage title
$4,715153,309 mi

Waterloo, IA

2013 Ford Flex SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Flex SEL

Waterloo, IA

UnscoredInsufficient · 3
$4,978149,029 mi

Comparison: 3 similar vehicles

Waterloo, IA

2011 Dodge Durango Express

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Dodge Durango Express

Waterloo, IA

UnscoredInsufficient · 0
$4,995225,893 mi

Waterloo, IA

2017 Nissan Rogue SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Nissan Rogue SV

Waterloo, IA

Unscored
$4,999179,000 mi

Comparison: 53 similar vehicles

Waterloo, IA

2008 Dodge Nitro SXT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Dodge Nitro SXT

Waterloo, IA

UnscoredInsufficient · 0
$4,999218,000 mi

Waterloo, IA

2012 GMC Acadia SLT1

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 GMC Acadia SLT1

Waterloo, IA

Unscored
$5,144203,086 mi

Comparison: 31 similar vehicles

Waterloo, IA

2007 Dodge Nitro SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Dodge Nitro SLT

Waterloo, IA

Unscored
$5,175162,871 mi

Comparison: 5 similar vehicles

Waterloo, IA

2015 Chevrolet Equinox 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2015 Chevrolet Equinox 1LT

Waterloo, IA

Salvage title
$5,200128,897 mi

Waterloo, IA

2016 Ford Explorer Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Ford Explorer Sport

Waterloo, IA

Unscored
$5,722206,198 mi

Comparison: 45 similar vehicles

Waterloo, IA

2017 Dodge Journey SXT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Dodge Journey SXT

Waterloo, IA

Unscored
$5,750139,000 mi

Comparison: 8 similar vehicles

Waterloo, IA

2009 Chevrolet Suburban LT2

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 Chevrolet Suburban LT2

Waterloo, IA

UnscoredInsufficient · 0
$5,995232,971 mi

Waterloo, IA

2018 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Escape SE

Waterloo, IA

Unscored
$6,001126,901 mi

Comparison: 10 similar vehicles

Waterloo, IA

2013 Ford Explorer XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Ford Explorer XLT

Waterloo, IA

Unscored
$6,499206,500 mi

Comparison: 23 similar vehicles

Waterloo, IA

2014 Chevrolet Traverse 2LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Traverse 2LT

Waterloo, IA

Unscored
$6,595138,270 mi

Comparison: 14 similar vehicles

Waterloo, IA

2011 Hyundai Santa Fe Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Hyundai Santa Fe Limited

Waterloo, IA

UnscoredInsufficient · 4
$6,595154,261 mi

Comparison: 4 similar vehicles

Waterloo, IA

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV.io compares with other car-pricing sites

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it — to compute a price-to-market range. Mileage is never used to select comparables or adjust their prices. OAV withholds a verdict when mileage looks unreliable, or when higher-than-typical mileage, not a market discount, better explains a lower price. Over 120,000 miles, OAV still publishes Overpriced but withholds Great Deal and Fair Price: comparable cars usually have fewer miles, which can make those two verdicts misleading. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's cohort of similar vehicles whose listings recently came off the market is leaving the market faster than its market baseline, and this listing hasn't been listed longer than that cohort's typical time on market — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched cohort's listings are coming off the market faster than its market baseline and whether this listing has been listed longer than that cohort's typical time on market — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to how long listings for similar vehicles stayed on the market before coming off it (not always a sale): when those listings have been coming off the market quickly and this listing has not been listed longer than is typical, it corroborates real demand. A listing sitting far longer than its cohort's typical time on market is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

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