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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

Trucks in Prescott, AZ

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Explore trucks in Prescott, AZ with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one.

Market snapshot · October 8, 2026

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers manage their profile directly and route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

According to RetailVision™ data, OAV is currently analyzing approximately 500 trucks across the Prescott, AZ market.

Truck Listings

510

Average Price

$52,366

Price Range (excl. >$200k outliers)

$7,200–$110,468

Average price and price range exclude listings priced above $200,000 to keep placeholder / upfit outliers out of the reported market range; the truck listings count includes them.

Shop trucks by budget

About the truck market

The half-ton segment (Ford F-150, Ram 1500, Chevrolet Silverado 1500, GMC Sierra 1500, Toyota Tundra) carries most of the volume; heavy-duty trims (F-250+, Ram 2500+, Silverado 2500+) command premiums for towing capacity and diesel availability. 4WD/AWD configurations dominate in mountain and snow markets and resell at noticeable premiums — XLT, Lariat, TRD Off-Road, and trail-rated trims hold value better than work trucks at the same model year. Days-on-lot tends to compress in the spring as work-and-tow buyers re-enter the market.

Trucks market summary — Prescott, AZ

MarketPrescott, AZ
Body typeTrucks
Listings analyzed510
Average price$52,366
Price range$7,200 – $110,468
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

Truck Market in Prescott, AZ

Dealers in Prescott have 510 trucks listed. The average asking price is $52,366, ranging from $7,200 to $110,468.

OAV answers these questions

What are the best priced trucks in Prescott, AZ?
OAV orders trucks in Prescott, AZ by price verdict — Great Deal first — and, within each group, by comparable-evidence depth and then price; days-on-lot is shown as a separate demand signal, not a ranking input. Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which trucks in Prescott, AZ are priced below market?
Trucks in Prescott, AZ rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Prescott, AZ?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which trucks are priced below comparable listings in Prescott, AZ?
OAV's Price-to-Market analysis compares a listing's asking price against similar trucks in Prescott, AZ, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

Analysis coverage — Prescott, AZ truck market

OAV analyzed all 510 listings in this market. 309 (61%) carry a Price-to-Market verdict; 201 are Unscored — pricing withheld for thin comparables, extreme mileage, or other data limits. Scored listings are shown first; withheld listings shown below link to vehicle pages that give the reason, so the pool stays auditable.

4Great Deal289Fair Price16Overpriced

Coverage reflects the full market as of the latest daily snapshot. Demand and days-on-lot are reported separately and are never inputs to the verdict.

Best Overall Truck Value Picks in Prescott

The strongest trucks in Prescott right now, ranked by a weighted blend of price-to-market gap, year, mileage, days-on-lot, and comparable depth — a separate recommendation, distinct from the Price-to-Market verdict, that does not change any vehicle's verdict.

Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.

Cheapest Great Truck Deals in Prescott

These trucks are identified as strong values based on how they are priced compared to similar vehicles. Listings labeled “Great Deal” are priced below the comparable-range floor by at least OAV's minimum-gap margin.

Badge shown as of this market snapshot. Open the vehicle page for the latest OAV verdict.

All Trucks in Prescott

6 confidently-priced trucks shown first — listings we can't price appear below.

2026 Honda Ridgeline RTL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Honda Ridgeline RTL

Prescott, AZ

Great DealModerate · 21
$38,6994,381 mi

Market: $39,998 – $48,634

Comparison: 21 similar vehicles

Competitively priced ~3% below the typical range compared to similar vehicles · 23 days listed (based on current market benchmarks)

Prescott, AZ

2023 Toyota Tacoma TRD Pro

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Toyota Tacoma TRD Pro

Prescott, AZ

Great DealLimited · 13
$41,99461,738 mi

Market: $45,898 – $54,998

Comparison: 13 similar vehicles

Competitively priced ~9% below the typical range compared to similar vehicles · 42 days listed (based on current market benchmarks)

Prescott, AZ

2025 Hyundai Santa Cruz Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Hyundai Santa Cruz Limited

Prescott, AZ

Great DealLimited · 10
$31,77530,430 mi

Market: $32,978 – $37,474

Comparison: 10 similar vehicles

Competitively priced ~4% below the typical range compared to similar vehicles · 34 days listed (based on current market benchmarks)

Prescott, AZ

2018 Ford F-150 XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford F-150 XLT

Prescott, AZ

Fair PriceRobust · 183
$14,484149,033 mi

Market: $10,599 – $32,229

Comparison: 183 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)

Prescott, AZ

2026 RAM 1500 Pickup Rebel

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Rebel

Prescott, AZ

Fair PriceRobust · 123
$52,096485 mi

Market: $52,727 – $78,153

Comparison: 123 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 271 days listed (based on current market benchmarks)

Prescott, AZ

2026 RAM 1500 Pickup Laramie

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 RAM 1500 Pickup Laramie

Prescott, AZ

Fair PriceLimited · 10
$57,734314 mi

Market: $59,211 – $69,112

Comparison: 10 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 229 days listed (based on current market benchmarks)

Prescott, AZ

Listings without a supported price verdict in Prescott

Showing 24 of 201 trucks OAV can't confidently price in Prescott — thin comparables, extreme mileage, a branded or salvage title, or other data limits. Each has its own page showing the specific reason.

2013 Nissan Frontier S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Nissan Frontier S

Prescott, AZ

UnscoredInsufficient · 0
$7,200149,392 mi

Prescott, AZ

2011 RAM 1500 Pickup Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 RAM 1500 Pickup Sport

Prescott, AZ

UnscoredInsufficient · 0
$7,949130,843 mi

Prescott, AZ

2017 Nissan Frontier SV

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Nissan Frontier SV

Prescott, AZ

UnscoredLimited · 18
$8,929190,065 mi

Comparison: 18 similar vehicles

Prescott, AZ

2003 Subaru Baja Base

Image from the dealer's site. OAV does not own, control, or store dealer images.

2003 Subaru Baja Base

Prescott, AZ

UnscoredInsufficient · 0
$9,995127,986 mi

Prescott, AZ

2008 Ford F-250 Super Duty XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2008 Ford F-250 Super Duty XLT

Prescott, AZ

UnscoredInsufficient · 0
$12,995214,406 mi

Prescott, AZ

2004 Dodge Ram 2500 Pickup SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Dodge Ram 2500 Pickup SLT

Prescott, AZ

UnscoredInsufficient · 4
$14,349271,325 mi

Comparison: 4 similar vehicles

Prescott, AZ

2011 Ford F-250 Super Duty XL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2011 Ford F-250 Super Duty XL

Prescott, AZ

UnscoredInsufficient · 4
$14,700142,163 mi

Comparison: 4 similar vehicles

Prescott, AZ

2009 GMC Sierra 1500 Denali

Image from the dealer's site. OAV does not own, control, or store dealer images.

2009 GMC Sierra 1500 Denali

Prescott, AZ

UnscoredInsufficient · 0
$14,995157,627 mi

Prescott, AZ

2013 Chevrolet Silverado 3500 Chassis Cab Work Truck

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Chevrolet Silverado 3500 Chassis Cab Work Truck

Prescott, AZ

UnscoredInsufficient · 4
$16,700129,658 mi

Comparison: 4 similar vehicles

Prescott, AZ

2007 Chevrolet Silverado 2500HD 1LT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2007 Chevrolet Silverado 2500HD 1LT

Prescott, AZ

UnscoredLimited · 6
$16,995141,011 mi

Comparison: 6 similar vehicles

Prescott, AZ

2004 Dodge Ram 3500 Pickup ST

Image from the dealer's site. OAV does not own, control, or store dealer images.

2004 Dodge Ram 3500 Pickup ST

Prescott, AZ

UnscoredInsufficient · 0
$18,659210,221 mi

Prescott, AZ

2016 RAM 1500 Pickup Outdoorsman

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 RAM 1500 Pickup Outdoorsman

Prescott, AZ

UnscoredInsufficient · 0
$20,349102,334 mi

Prescott, AZ

2017 Chevrolet Silverado 1500 LT Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Silverado 1500 LT Z71

Prescott, AZ

UnscoredLimited · 5
$20,549144,554 mi

Comparison: 5 similar vehicles

Prescott, AZ

2017 Honda Ridgeline RTL-E

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Honda Ridgeline RTL-E

Prescott, AZ

UnscoredInsufficient · 4
$20,699111,967 mi

Comparison: 4 similar vehicles

Prescott, AZ

2013 Nissan Frontier SL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2013 Nissan Frontier SL

Prescott, AZ

UnscoredInsufficient · 0
$20,88956,000 mi

Prescott, AZ

2018 Chevrolet Colorado Z71

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Colorado Z71

Prescott, AZ

UnscoredInsufficient · 3
$21,46997,492 mi

Comparison: 3 similar vehicles

Prescott, AZ

2017 Honda Ridgeline RTL-T

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Honda Ridgeline RTL-T

Prescott, AZ

UnscoredInsufficient · 4
$22,69689,225 mi

Comparison: 4 similar vehicles

Prescott, AZ

2020 RAM 1500 Classic SLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 RAM 1500 Classic SLT

Prescott, AZ

UnscoredLimited · 9
$23,70034,377 mi

Comparison: 9 similar vehicles

Prescott, AZ

2016 RAM 1500 Pickup Rebel

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 RAM 1500 Pickup Rebel

Prescott, AZ

UnscoredLimited · 6
$25,549103,548 mi

Comparison: 6 similar vehicles

Prescott, AZ

2019 Honda Ridgeline Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Honda Ridgeline Sport

Prescott, AZ

UnscoredInsufficient · 0
$25,69673,510 mi

Prescott, AZ

2014 Ford F-150 King Ranch

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Ford F-150 King Ranch

Prescott, AZ

UnscoredInsufficient · 0
$26,04976,250 mi

Prescott, AZ

2023 Jeep Gladiator Sport

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Jeep Gladiator Sport

Prescott, AZ

UnscoredLimited · 7
$27,83149,568 mi

Comparison: 7 similar vehicles

Prescott, AZ

2012 GMC Sierra 2500 Denali HD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2012 GMC Sierra 2500 Denali HD

Prescott, AZ

UnscoredInsufficient · 0
$27,995109,974 mi

Prescott, AZ

2019 Ford F-350 Super Duty XLT

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Ford F-350 Super Duty XLT

Prescott, AZ

UnscoredInsufficient · 0
$29,949186,130 mi

Prescott, AZ

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount — to compute a price-to-market range. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

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