2025 Lamborghini Urus SE
View this vehicle at motorcars of atlanta →Vehicle Details
SE
Atlanta, GA 30350
Is this 2025 Lamborghini Urus SE a good deal?
OAV verdict: Great Deal
Why: Listed at $284,900, comparable market range $292,900–$315,880, based on 11 comparable listings. Listed 11 days.
Market price position
$284,900 · $8,000 below market low
- Comparable range
- $292,900 – $315,880
- vs. market low
- — $8,000 (3% below)
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$304,390This vehicle $284,900 · $19,490 (6%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$293,478This vehicle $284,900 · $8,578 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-23) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 19–86 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Motorcars Of Atlanta
Atlanta, GA
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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2025 Lamborghini Urus
Listing updated: Sep 23, 2026Listed by a franchise dealer in Atlanta, GA · On lot for 11 days · VIN verifiable at NHTSA
This used 2025 Lamborghini Urus SE is listed at $284,900 by motorcars of atlanta in Atlanta, GA 30350. It has 12,369 miles on the odometer (dealer-reported, not independently verified by OAV). It features a 4WD drivetrain with a 4.0L V8 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin. Based on 11 comparable listings matched to this vehicle, the estimated market range is $292,900 to $315,880. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 11 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 23, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Atlanta, GA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2025 Lamborghini Urus against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the typical range for comparable vehicles.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN ZPBUD6ZL1SLA34576 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2025 Lamborghini Urus Market in GA
GA Market Listings
18
Average Price
$275,524
Price Range
$218,127–$359,156
Avg Days on Lot
52
Based on all 18 2023-2027 Lamborghini Urus listings in the GA market, the average asking price is $275,524. This listing at $284,900 is $9,376 above the broader GA average (3% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $218,127 to $359,156. Similar vehicles spend an average of 52 days on dealer lots in this market.
Similar Lamborghini Urus Listings in GA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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