2024 Lamborghini Urus S
View this vehicle at gravity auto group →Vehicle Details
S
Chamblee, GA 30341
Is this 2024 Lamborghini Urus S a good deal?
OAV verdict: Great Deal
Why: Listed at $223,500, comparable market range $229,799–$261,788, based on 15 comparable listings. Listed 55 days.
Market price position
$223,500 · $6,299 below market low
- Comparable range
- $229,799 – $261,788
- vs. market low
- — $6,299 (3% below)
- Comparable vehicles
- 15
Market Retail Price (MRP™)
$245,794This vehicle $223,500 · $22,294 (9%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$262,653This vehicle $223,500 · $39,153 (15%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-03) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 23–89 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Gravity Auto Group
Chamblee, GA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Gravity Auto Group for current availability of this 2024 Lamborghini Urus S and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Lamborghini Urus
Listing updated: Sep 3, 2026Listed by a franchise dealer in Chamblee, GA · On lot for 55 days · VIN verifiable at NHTSA
This used 2024 Lamborghini Urus S is listed at $223,500 by gravity auto group in Chamblee, GA 30341. It has 40,750 miles on the odometer (dealer-reported, not independently verified by OAV). It features a 4WD drivetrain with a 4.0L V8 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 15 comparable listings matched to this vehicle, the estimated market range is $229,799 to $261,788. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 55 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 3, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Chamblee, GA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2024 Lamborghini Urus against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Chamblee, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN ZPBUB3ZL4RLA30391 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2024 Lamborghini Urus Market in GA
GA Market Listings
24
Average Price
$253,379
Price Range
$192,179–$315,756
Avg Days on Lot
56
Based on all 24 2022-2026 Lamborghini Urus listings in the GA market, the average asking price is $253,379. This listing at $223,500 is $29,879 below the broader GA average (12% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $192,179 to $315,756. Similar vehicles spend an average of 56 days on dealer lots in this market.
Similar Lamborghini Urus Listings in GA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: S — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
2024 Lamborghini Urus
S
Atlanta, GA
2023 Lamborghini Urus
S
Chamblee, GA
2024 Lamborghini Urus
S
Atlanta, GA
2022 Lamborghini Urus
Base
Marietta, GA
2022 Lamborghini Urus
Base
Marietta, GA
2022 Lamborghini Urus
Base
Lithia Springs, GA
2022 Lamborghini Urus
Base
Duluth, GA
2022 Lamborghini Urus
Graphite Capsule
Roswell, GA