Is the $73,264 price on this 2026 Volvo XC60 a good deal?

OAV rates this as Overpriced because the asking price of $73,264 is above the typical market range for this vehicle.

What is the average price for a 2026 Volvo XC60 in WI?

Based on 218 comparable listings in WI, the average asking price for a 2024-2028 Volvo XC60 is $56,669, with prices ranging from $22,995 to $79,955.

How long does a 2026 Volvo XC60 typically stay on dealer lots?

Comparable Volvo XC60 listings in WI spend an average of 131 days on dealer lots.

Where is this 2026 Volvo XC60 located?

This vehicle is listed in Appleton, WI 54913. VIN: YV4H60RC5T1478649. Mileage: mileage not reported.

What is the fair market price range for this 2026 Volvo XC60?

OAV's Price-to-Market analysis estimates the fair market range is $58,384 to $70,989, based on 12 comparable vehicles.

No Photo Available

Vehicle Details

VINYV4H60RC5T1478649

TrimPlus

Exterior ColorWhite

Drivetrain4WD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeElectric / Premium Unleaded

Inventory Typenew

MSRP$72,865

Days on Lot140

2026 Volvo XC60

Plus

Overpriced

$73,264Mileage not verified

Appleton, WI 54913

Is this 2026 Volvo XC60 Plus a good deal?

OAV verdict: Overpriced

Why: Listed at $73,264, comparable market range $58,384–$70,989, based on 12 comparable listings. Days on lot: 140 days (market average 131 days).

Market price position

$73,264 · $2,275 above market high

$58,384comparable$70,989

Regional range: $58,384 – $70,989
vs. market high: + $2,275 (3% above)
Comparable vehicles: 12

Market Retail Price (MRP™)

$64,687

This vehicle $73,264 · $8,577 (13%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$59,780

This vehicle $73,264 · $13,484 (23%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-24) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–121 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$58,384 – $70,989

Regional Range$57,384 – $70,989

Bergstrom Volvo

Appleton, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from bergstrom volvo →

Request availability and out-the-door price

OAV will route your inquiry to Bergstrom Volvo for current availability of this 2026 Volvo XC60 Plus and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Volvo XC60

Listing updated: Jul 24, 2026

Listed by a franchise dealer in Appleton, WI · On lot for 140 days · VIN verifiable at NHTSA

This new 2026 Volvo XC60 Plus is listed at $73,264 by bergstrom volvo in Appleton, WI 54913. The exterior color is White. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 12 similar vehicles in the Appleton market, the estimated market range is $58,384 to $70,989. The local market range in WI is $58,384 to $70,989.

This vehicle has been on the lot for 140 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Appleton, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Volvo XC60 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Appleton, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN YV4H60RC5T1478649 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Volvo XC60 Market in WI

Comparable Vehicles

218

Average Price

$56,669

Price Range

$22,995–$79,955

Avg Days on Lot

131

Based on 218 comparable 2024-2028 Volvo XC60 listings in WI, the average asking price is $56,669. This listing at $73,264 is $16,595 above average (29% above market). Comparable prices in WI range from $22,995 to $79,955. Similar vehicles spend an average of 131 days on dealer lots in this market.