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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 BMW i7 60

2026 BMW i7View this vehicle at asbury automotive →

Vehicle Details

VINWBY53EJ07TCX73459
Trim60
Exterior ColorBlack
Drivetrain4WD
TransmissionAutomatic
Fuel TypeElectric
Inventory Typenew
MSRP$130,360
Days on Lot134

60

Fair Price
$130,85910 mi

Dealer-reported mileage — not independently verified by OAV.

Atlanta, GA 30328

Is this 2026 BMW i7 60 a good deal?

OAV verdict: Fair Price

Why: Listed at $130,859, comparable market range $131,138–$141,930, based on 15 comparable listings. Listed 134 days.

Manufacturer MSRPReference

$130,360

This vehicle $130,859 · $499 (0%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$130,859 · near the low end of the range

Comparable range
$131,138 – $141,930
vs. market low
near the low end of the range
Comparable vehicles
15

Market Retail Price (MRP™)

$136,534

This vehicle $130,859 · $5,675 (4%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$136,462

This vehicle $130,859 · $5,603 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-05) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 10116 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$141,930 – $141,930
Regional Range$131,138 – $141,930

Asbury Automotive

Atlanta, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from asbury automotive

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 BMW i7

Listing updated: Sep 5, 2026

Listed by a franchise dealer in Atlanta, GA · On lot for 134 days · VIN verifiable at NHTSA

This new 2026 BMW i7 60 is listed at $130,859 by asbury automotive in Atlanta, GA 30328. It has 10 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 15 comparable listings matched to this vehicle, the estimated market range is $131,138 to $141,930. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 134 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 5, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Atlanta, GA electric market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2026 BMW i7 against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBY53EJ07TCX73459 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2026 BMW i7 Market in GA

GA Market Listings

36

Average Price

$115,691

Price Range

$60,000–$137,730

Avg Days on Lot

94

Based on all 36 2024-2028 BMW i7 listings in the GA market, the average asking price is $115,691. This listing at $130,859 is $15,168 above the broader GA average (13% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $60,000 to $137,730. Similar vehicles spend an average of 94 days on dealer lots in this market.

Similar BMW i7 Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: 60 — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.