Is the $70,569 price on this 2026 BMW i4 a good deal?

OAV rates this as Fair Price because the asking price of $70,569 is within the typical market range for this vehicle.

What is the average price for a 2026 BMW i4 in WI?

Based on 13 comparable listings in WI, the average asking price for a 2024-2028 BMW i4 is $62,849, with prices ranging from $38,999 to $72,689.

How long does a 2026 BMW i4 typically stay on dealer lots?

Comparable BMW i4 listings in WI spend an average of 97 days on dealer lots.

Where is this 2026 BMW i4 located?

This vehicle is listed in Madison, WI 53713. VIN: WBY43HD07TFW64197. Mileage: 7 miles.

No Photo Available

Vehicle Details

VINWBY43HD07TFW64197

Trim40

Exterior ColorBlue

Drivetrain4WD

TransmissionAutomatic

Fuel TypeElectric

Inventory Typenew

MSRP$70,170

Days on Lot124

2026 BMW i4

Unscored

$70,569Mileage not verified

Madison, WI 53713

Is this 2026 BMW i4 40 a good deal?

OAV verdict: Unscored

Why: Listed at $70,569, comparable market range $68,469–$72,689, based on 3 comparable listings. Days on lot: 124 days (market average 97 days).

Manufacturer MSRPPrimary

$70,170

This vehicle $70,569 · $399 (1%) above MSRP

MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.

Market price position

$70,569 · within market range

$68,469comparable$72,689

Regional range: $68,469 – $72,689
vs. market: $2,100 above low · $2,120 below high
Comparable vehicles: 3

Market Retail Price (MRP™)

$70,579

This vehicle $70,569 · $10 (0%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$66,864

This vehicle $70,569 · $3,705 (6%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 33–123 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$68,469 – $72,689

Regional Range$68,469 – $72,689

Bmw Of Madison

Madison, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from bmw of madison →

Request availability and out-the-door price

OAV will route your inquiry to Bmw Of Madison for current availability of this 2026 BMW i4 40 and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 BMW i4

Listing updated: Jul 28, 2026

Listed by a franchise dealer in Madison, WI · On lot for 124 days · VIN verifiable at NHTSA

This new 2026 BMW i4 40 is listed at $70,569 by bmw of madison in Madison, WI 53713. It has 7 miles on the odometer. The exterior color is Blue. It features a 4WD drivetrain and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 similar vehicles in the Madison market, the estimated market range is $68,469 to $72,689. The local market range in WI is $68,469 to $72,689.

This vehicle has been on the lot for 124 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI electric market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 BMW i4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBY43HD07TFW64197 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 BMW i4 Market in WI

Comparable Vehicles

Average Price

$62,849

Price Range

$38,999–$72,689

Avg Days on Lot

Based on 13 comparable 2024-2028 BMW i4 listings in WI, the average asking price is $62,849. This listing at $70,569 is $7,720 above average (12% above market). Comparable prices in WI range from $38,999 to $72,689. Similar vehicles spend an average of 97 days on dealer lots in this market.