OAV Dealer Intelligence
BMW of Madison inventory in Madison, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Market snapshot · October 26, 2026
The best priced vehicles at BMW of Madison in Madison, WI are listed below their typical market range, based on comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals. From regularly refreshed market data.
Use this page to
- Compare BMW of Madison's prices against the local Madison, WI market.
- Find BMW of Madison's lowest-days-on-lot inventory (faster-turning vehicles).
- Track BMW of Madison's deal mix (Great Deal / Fair Price / Overpriced) over time.
Top Deals at bmw of madison in Madison, WI Today
Vehicles labeled Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin, per OAV's price-to-market analysis of comparable listings. Days-on-lot velocity is a separate demand signal, not part of the verdict.
230 total vehicles listed · 74 new · 156 used
Request availability and out-the-door price
OAV will route your inquiry to BMW of Madison for current availability and an out-the-door price quote (taxes, fees, add-ons included). Choose from 230 vehicles in inventory.
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
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Best-priced vehicles at BMW of Madison
OAV found 230 active listings for BMW of Madison in Madison, WI (74 new · 156 used). The strongest deal signals are based on price-to-market range and comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals, not ranking inputs.
Top deals on this page are vehicles rated Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; days-on-lot and Demand-Verified sell-through appear alongside as separate demand context, never as part of the verdict.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2026 BMW X1 | $40,398 | $44,804 – $47,279 | 9.8% below | 93 days | Priced 9.8% below OAV's expected market range, 93 days listed. |
| 2026 BMW X3 | $60,189 | $62,049 – $65,939 | 3.0% below | 51 days | Priced 3.0% below OAV's expected market range, 51 days listed. |
| 2026 BMW X5 | $64,898 | $70,398 – $78,398 | 7.8% below | 123 days | Priced 7.8% below OAV's expected market range, 123 days listed. |
Compared against similar comparable listings.
According to RetailVision™ data, OAV is currently analyzing approximately 200 vehicles in this dealer's inventory in Madison, WI.
New Inventory
74 new vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
74
Average Price
$80,436
Price Range
$48,244–$147,749
Avg Days on Lot
64
Deal Mix· 8 of 74 shown
Great Dealsⓘ
1
12.5% of 8 shown
Fair Priceⓘ
3
37.5% of 8 shown
Overpricedⓘ
0
0.0% of 8 shown
Unscoredⓘ
4
50.0% of 8 shown
Used Inventory
156 used vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
156
Average Price
$45,962
Price Range
$14,398–$189,398
Avg Days on Lot
65
Deal Mix· 92 of 156 shown
Great Dealsⓘ
2
2.2% of 92 shown
Fair Priceⓘ
28
30.4% of 92 shown
Overpricedⓘ
0
0.0% of 92 shown
Unscoredⓘ
62
67.4% of 92 shown
Current Inventory (100 of 230)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X1
Madison, WI
Market: $44,804 – $47,279
Comparison: 21 similar vehicles
Competitively priced ~10% below the typical range compared to similar vehicles · 93 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X3
Madison, WI
Market: $62,049 – $65,939
Comparison: 20 similar vehicles
Competitively priced ~3% below the typical range compared to similar vehicles · 51 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X5
Madison, WI
Market: $70,398 – $78,398
Comparison: 12 similar vehicles
Competitively priced ~8% below the typical range compared to similar vehicles · 123 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 BMW X3
Madison, WI
Market: $31,357 – $43,134
Comparison: 114 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 90 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Honda CR-V
Madison, WI
Market: $9,749 – $20,990
Comparison: 104 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 52 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 BMW X3
Madison, WI
Market: $28,244 – $40,689
Comparison: 91 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 BMW X5
Madison, WI
Market: $20,761 – $33,854
Comparison: 69 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 6 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Audi Q5
Madison, WI
Market: $12,695 – $21,850
Comparison: 60 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 26 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Ford Explorer
Madison, WI
Market: $20,883 – $28,498
Comparison: 55 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW 2 Series
Madison, WI
Market: $31,872 – $52,099
Comparison: 53 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Equinox
Madison, WI
Market: $28,761 – $34,065
Comparison: 50 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 81 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Jeep Grand Cherokee
Madison, WI
Market: $13,800 – $23,995
Comparison: 49 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 BMW 3 Series
Madison, WI
Market: $28,663 – $36,998
Comparison: 33 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 90 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Honda HR-V
Madison, WI
Market: $22,864 – $27,376
Comparison: 32 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)
Madison, WI
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2016 BMW 3 Series
Madison, WI
Market: $7,999 – $18,000
Comparison: 23 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 66 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 BMW 5 Series
Madison, WI
Market: $9,500 – $21,412
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X1
Madison, WI
Market: $40,398 – $47,279
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 118 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X1
Madison, WI
Market: $40,398 – $47,279
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 145 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X1
Madison, WI
Market: $40,398 – $47,279
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 118 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X1
Madison, WI
Market: $40,398 – $47,279
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 81 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X1
Madison, WI
Market: $40,398 – $47,279
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X1
Madison, WI
Market: $40,398 – $47,279
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 46 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 BMW 3 Series
Madison, WI
Market: $28,445 – $40,002
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW X7
Madison, WI
Market: $98,969 – $107,359
Comparison: 18 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 8 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Volvo XC60
Madison, WI
Market: $18,716 – $26,178
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 BMW 3 Series
Madison, WI
Market: $29,900 – $37,716
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 76 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Volkswagen Taos
Madison, WI
Market: $23,197 – $27,029
Comparison: 14 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 BMW 5 Series
Madison, WI
Market: $18,995 – $27,699
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 45 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Jeep Gladiator
Madison, WI
Market: $28,698 – $33,999
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 93 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 BMW X4
Madison, WI
Market: $31,616 – $36,812
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW X1
Madison, WI
Market: $48,399 – $55,524
Comparison: 12 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 2 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback
Madison, WI
Market: $29,141 – $31,789
Comparison: 11 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 108 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Dodge Charger
Madison, WI
Market: $46,350 – $46,370
Comparison: 10 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 32 days listed (based on current market benchmarks)
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X3
Madison, WI
Market: $75,739 – $82,039
Comparison: 10 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 12 days listed (based on current market benchmarks)
Madison, WI
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2019 GMC Acadia
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Lexus NX
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 BMW X3
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Honda CR-V
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Dodge Durango
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Nissan Maxima
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 BMW X1
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Tesla Model 3
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Audi Q7
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 MINI Countryman
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Lincoln Navigator
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Mercedes-Benz GLC Coupe
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 MINI Convertible
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Ford Bronco Sport
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Volkswagen Atlas Cross Sport
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Volvo XC90
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Ford Mustang Mach-E
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Lexus ES
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 BMW 3 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 BMW 2 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 MINI Clubman
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Toyota RAV4
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 BMW 4 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 BMW X1
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Volkswagen Atlas
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 BMW 7 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Porsche Macan
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 MINI Convertible
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 BMW X1
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 MINI Countryman
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Jeep Gladiator
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 BMW i4
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 MINI Hardtop 4 Door
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 MINI Hardtop 2 Door
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 MINI Hardtop 2 Door
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 MINI Countryman
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 BMW X3
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 MINI Hardtop 2 Door
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Lexus NX
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 MINI Countryman
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 MINI Countryman
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 BMW X3
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 BMW 3 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 BMW X7
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Lexus IS
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Volvo XC90
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Audi S3
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 BMW 3 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford F-150
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 MINI Countryman
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 BMW iX
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chrysler Pacifica
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X3
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 BMW X7
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW 5 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X3
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X7
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 BMW 3 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X5
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW i4
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW iX3
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW 5 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW i5
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 BMW 5 Series
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 BMW X7
Madison, WI
Madison, WI
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Maserati MC20
Madison, WI
Madison, WI
Reviews & OAV Score™
Buyer reviews and the composite OAV Score™ for BMW of Madison inventory in Madison, WI.
not enough data yet
No published reviews yet.
How this dealer listing is verified
This dealer entry is one of 56,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This page renders OAV's public market summary for this rooftop. Dealers who want this listing removed entirely may email oavsupport@oav.io.