2026 Land Rover Range Rover Velar S
View this vehicle at mills automotive group →Vehicle Details
S
Dealer-reported mileage — not independently verified by OAV.
Fort Mill, SC 29708
Is this 2026 Land Rover Range Rover Velar S a good deal?
OAV verdict: Great Deal
Why: Listed at $58,851, comparable market range $63,630–$73,291, based on 189 comparable listings. Listed 566 days · longer than most comparable local listings (typical ~30–180 days).
Manufacturer MSRPReference
$68,415This vehicle $58,851 · $9,564 (14%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$58,851 · $4,779 below market low
- Comparable range
- $63,630 – $73,291
- vs. market low
- — $4,779 (8% below)
- Comparable vehicles
- 189
Market Retail Price (MRP™)
$68,461This vehicle $58,851 · $9,610 (14%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$68,470This vehicle $58,851 · $9,619 (14%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-24) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 20–97 days.
- This listing has been available about 5.8x longer than comparable vehicles typically take to sell (cohort sells in 20–97 days; this one is at 566). Confirm its history, condition, availability, and out-the-door price before proceeding.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Mills Automotive Group
Fort Mill, SC
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Request availability and out-the-door price
OAV will route your inquiry to Mills Automotive Group for current availability of this 2026 Land Rover Range Rover Velar S and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Land Rover Range Rover Velar
Listing updated: Sep 24, 2026Listed by a franchise dealer in Fort Mill, SC · On lot for 566 days · VIN verifiable at NHTSA
This new 2026 Land Rover Range Rover Velar S is listed at $58,851 by mills automotive group in Fort Mill, SC 29708. It has 9,021 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin. Based on 189 comparable listings matched to this vehicle, the estimated market range is $63,630 to $73,291. The local comparable range around Fort Mill, SC is $63,630 to $73,291; that local cohort follows a radius around the dealer and can cross state lines. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 566 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 24, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Fort Mill, SC suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Land Rover Range Rover Velar against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the typical range for comparable vehicles.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Fort Mill, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN SALYJ2EX3TA815317 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Land Rover Range Rover Velar Market in SC
SC Market Listings
62
Average Price
$66,681
Price Range
$43,792–$77,174
Avg Days on Lot
148
Based on all 62 2024-2027 Land Rover Range Rover Velar listings in the SC market, the average asking price is $66,681. This listing at $58,851 is $7,830 below the broader SC average (12% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $43,792 to $77,174. Similar vehicles spend an average of 148 days on dealer lots in this market.
Similar Land Rover Range Rover Velar Listings in SC
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: S — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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