Is the $73,531 price on this 2026 Land Rover Defender a good deal?

OAV rates this as Fair Price because the asking price of $73,531 is within the typical market range for this vehicle.

How long does a 2026 Land Rover Defender typically stay on dealer lots?

Comparable Land Rover Defender listings in AL spend an average of 66 days on dealer lots.

Where is this 2026 Land Rover Defender located?

This vehicle is listed in Birmingham, AL 35210. VIN: SALEJ7EX1T2660079. Mileage: 1 miles.

What is the fair market price range for this 2026 Land Rover Defender?

OAV's Price-to-Market analysis estimates the fair market range is $68,095 to $105,841, based on 175 comparable listings matched to this vehicle.

2026 Land Rover Defender S for Sale in Birmingham, AL

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Vehicle Details

VINSALEJ7EX1T2660079

TrimS

Exterior ColorBlue

Drivetrain4WD

Engine2.0L I4

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$73,446

Days on Lot35

Fair Price

$73,5311 mi

Dealer-reported mileage — not independently verified by OAV.

Birmingham, AL 35210

Is this 2026 Land Rover Defender S a good deal?

OAV verdict: Fair Price

Why: Listed at $73,531, comparable market range $68,095–$105,841, based on 175 comparable listings. Days on lot: 35 days (market average 66 days).

Manufacturer MSRPReference

$73,446

This vehicle $73,531 · $85 (0%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$73,531 · within market range

Comparable range: $68,095 – $105,841
vs. market: $5,436 above low · $32,310 below high
Comparable vehicles: 175

Market Retail Price (MRP™)

$86,968

This vehicle $73,531 · $13,437 (15%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$78,591

This vehicle $73,531 · $5,060 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-01) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 19–119 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$68,095 – $105,841

Regional Range$68,095 – $105,841

Land Rover Birmingham

Birmingham, AL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from land rover birmingham →

Request availability and out-the-door price

OAV will route your inquiry to Land Rover Birmingham for current availability of this 2026 Land Rover Defender S and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Land Rover Defender

Listing updated: Aug 1, 2026

Listed by a franchise dealer in Birmingham, AL · On lot for 35 days · VIN verifiable at NHTSA

This new 2026 Land Rover Defender S is listed at $73,531 by land rover birmingham in Birmingham, AL 35210. It has 1 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 175 comparable listings matched to this vehicle, the estimated market range is $68,095 to $105,841. The local market range in AL is $68,095 to $105,841. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 35 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Birmingham, AL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Land Rover Defender against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Birmingham, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN SALEJ7EX1T2660079 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Land Rover Defender Market in AL

AL Market Listings

131

Average Price

$94,376

Price Range

$49,686–$184,420

Avg Days on Lot

Based on all 131 2024-2028 Land Rover Defender listings in the AL market, the average asking price is $94,376. This listing at $73,531 is $20,845 below the broader AL average (22% below the AL average). This is a wider, all-trim comparison across AL; OAV's price verdict above uses the closer comparable set. Comparable prices in AL range from $49,686 to $184,420. Similar vehicles spend an average of 66 days on dealer lots in this market.