Is the $28,699 price on this 2027 Kia Seltos a good deal?

OAV rates this as Fair Price because the asking price of $28,699 is within the typical market range for this vehicle.

How long does a 2027 Kia Seltos typically stay on dealer lots?

Comparable Kia Seltos listings in WI spend an average of 33 days on dealer lots.

Where is this 2027 Kia Seltos located?

This vehicle is listed in Greenfield, WI 53228. VIN: KNDELCD37V7018187. Mileage: 6 miles.

What is the fair market price range for this 2027 Kia Seltos?

OAV's Price-to-Market analysis estimates the fair market range is $28,694 to $34,004, based on 39 comparable listings matched to this vehicle.

2027 Kia Seltos S for Sale in Greenfield, WI

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Vehicle Details

VINKNDELCD37V7018187

TrimS

Exterior ColorSilver

Drivetrain4WD

Engine2.0L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$29,785

Days on Lot26

Fair Price

$28,6996 mi

Dealer-reported mileage — not independently verified by OAV.

Greenfield, WI 53228

Is this 2027 Kia Seltos S a good deal?

OAV verdict: Fair Price

Why: Listed at $28,699, comparable market range $28,694–$34,004, based on 39 comparable listings. Listed 26 days · about typical for comparable local listings (typical ~15–30 days).

Manufacturer MSRPReference

$29,785

This vehicle $28,699 · $1,086 (4%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$28,699 · within market range

Comparable range: $28,694 – $34,004
vs. market: $5 above low · $5,305 below high
Comparable vehicles: 39

Market Retail Price (MRP™)

$31,349

This vehicle $28,699 · $2,650 (8%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$31,264

This vehicle $28,699 · $2,565 (8%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-23) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 15–52 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$28,694 – $34,004

Regional Range$27,150 – $34,064

Russ Darrow Group

Greenfield, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Russ Darrow Group for current availability of this 2027 Kia Seltos S and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Kia Seltos

Listing updated: Aug 23, 2026

Listed by a franchise dealer in Greenfield, WI · On lot for 26 days · VIN verifiable at NHTSA

This new 2027 Kia Seltos S is listed at $28,699 by russ darrow group in Greenfield, WI 53228. It has 6 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 39 comparable listings matched to this vehicle, the estimated market range is $28,694 to $34,004. The local market range in WI is $28,694 to $34,004. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 26 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Greenfield, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2027 Kia Seltos against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Greenfield, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KNDELCD37V7018187 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Kia Seltos Market in WI

WI Market Listings

313

Average Price

$30,425

Price Range

$17,992–$37,929

Avg Days on Lot

Based on all 313 2025-2029 Kia Seltos listings in the WI market, the average asking price is $30,425. This listing at $28,699 is $1,726 below the broader WI average (6% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $17,992 to $37,929. Similar vehicles spend an average of 33 days on dealer lots in this market.