Is the $31,294 price on this 2027 Kia Seltos a good deal?

OAV rates this as a Great Deal because the asking price of $31,294 is below the typical market range for this vehicle.

How long does a 2027 Kia Seltos typically stay on dealer lots?

Comparable Kia Seltos listings in CO spend an average of 50 days on dealer lots.

Where is this 2027 Kia Seltos located?

This vehicle is listed in Durango, CO 81301. VIN: KNDEDCD35V7021750. Mileage: 20 miles.

What is the fair market price range for this 2027 Kia Seltos?

OAV's Price-to-Market analysis estimates the fair market range is $31,649 to $37,974, based on 32 comparable listings matched to this vehicle.

2027 Kia Seltos S for Sale in Durango, CO

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Vehicle Details

VINKNDEDCD35V7021750

TrimS

Exterior ColorBrown

Drivetrain4WD

Engine2.0L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$31,295

Days on Lot31

Great Deal

$31,29420 mi

Dealer-reported mileage — not independently verified by OAV.

Durango, CO 81301

Is this 2027 Kia Seltos S a good deal?

OAV verdict: Great Deal

Why: Listed at $31,294, comparable market range $31,649–$37,974, based on 32 comparable listings. Days on lot: 31 days (market average 50 days).

Manufacturer MSRPReference

$31,295

This vehicle $31,294 · $1 (0%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$31,294 · $355 below market low

Comparable range: $31,649 – $37,974
vs. market low: — $355 (1% below)
Comparable vehicles: 32

Market Retail Price (MRP™)

$34,812

This vehicle $31,294 · $3,518 (10%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$31,129

This vehicle $31,294 · $165 (1%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–48 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$31,649 – $31,649

Regional Range$31,649 – $37,974

Durango Motor Company

Durango, CO

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Durango Motor Company for current availability of this 2027 Kia Seltos S and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Kia Seltos

Listing updated: Jul 31, 2026

Listed by a franchise dealer in Durango, CO · On lot for 31 days · VIN verifiable at NHTSA

This new 2027 Kia Seltos S is listed at $31,294 by durango motor company in Durango, CO 81301. It has 20 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Brown. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 32 comparable listings matched to this vehicle, the estimated market range is $31,649 to $37,974. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 31 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Durango, CO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2027 Kia Seltos against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Durango, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KNDEDCD35V7021750 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Kia Seltos Market in CO

CO Market Listings

241

Average Price

$31,444

Price Range

$21,998–$38,484

Avg Days on Lot

Based on all 241 2025-2029 Kia Seltos listings in the CO market, the average asking price is $31,444. This listing at $31,294 is $150 below the broader CO average (0% below the CO average). This is a wider, all-trim comparison across CO; OAV's price verdict above uses the closer comparable set. Comparable prices in CO range from $21,998 to $38,484. Similar vehicles spend an average of 50 days on dealer lots in this market.