
Vehicle Details
2026 Hyundai Sonata
SEL
Rocky Mount, NC 27804
Is this 2026 Hyundai Sonata SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $30,377, comparable market range $29,483–$32,570, based on 32 comparable listings. Days on lot: 204 days (market average 64 days).
Market price position
$30,377 · within market range
- Regional range
- $29,483 – $32,570
- vs. market
- $894 above low · $2,193 below high
- Comparable vehicles
- 32
Similar vehicles recently sold in an estimated 5–107 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Dealer Info
Rocky Mount, NC
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About This 2026 Hyundai Sonata
Listing updated: May 21, 2026Listed by a franchise dealer in Rocky Mount, NC · On lot for 204 days · VIN verifiable at NHTSA
This new 2026 Hyundai Sonata SEL is listed at $30,377 by a franchise dealer in Rocky Mount, NC 27804. It has 13 miles on the odometer. The exterior color is Blue. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 32 similar vehicles in the Rocky Mount market, the estimated market range is $29,483 to $32,570. The local market range in NC is $29,483 to $32,570.
This vehicle has been on the lot for 204 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Rocky Mount, NC sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Sonata against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Rocky Mount, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KMHL64JA5TA541324 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Sonata Market in NC
Comparable Vehicles
1,281
Average Price
$27,458
Price Range
$13,188–$44,555
Avg Days on Lot
64
Based on 1,281 comparable 2024-2028 Hyundai Sonata listings in NC, the average asking price is $27,458. This listing at $30,377 is $2,919 above average (11% above market). Comparable prices in NC range from $13,188 to $44,555. Similar vehicles spend an average of 64 days on dealer lots in this market.
Similar Hyundai Sonata Listings in NC
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SEL — compare trims below)

2024 Hyundai Sonata
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Elizabeth City, NC

2024 Hyundai Sonata
SEL
Fayetteville, NC

2025 Hyundai Sonata
SEL
Lumberton, NC

2025 Hyundai Sonata
SEL
Winston-Salem, NC

2025 Hyundai Sonata
SEL
Asheville, NC

2026 Hyundai Sonata
SE
Rocky Mount, NC

2026 Hyundai Sonata
SE
Goldsboro, NC

2026 Hyundai Sonata
SE
Smithfield, NC