Is the $17,500 price on this 2018 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $17,500 is within the typical market range for this vehicle.

What is the average price for a 2018 Toyota RAV4 in WI?

Based on 139 comparable listings in WI, the average asking price for a 2016-2020 Toyota RAV4 is $22,633, with prices ranging from $11,500 to $38,337.

How long does a 2018 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in WI spend an average of 31 days on dealer lots.

Where is this 2018 Toyota RAV4 located?

This vehicle is listed in Wisconsin Dells, WI 53965. VIN: JTMRFREV2JJ727103. Mileage: 87,250 miles.

No Photo Available

Vehicle Details

VINJTMRFREV2JJ727103

TrimXLE

Exterior ColorBlue

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot137

2018 Toyota RAV4

XLE

Unscored

$17,50087,250 mi

Wisconsin Dells, WI 53965

Is this 2018 Toyota RAV4 XLE a good deal?

OAV verdict: Unscored

Why: Listed at $17,500, comparable market range $17,500–$17,500. Days on lot: 137 days (market average 31 days).

Market price position

$17,500 · only listing at this price

$17,500 — single data point

Regional range: $17,500 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$17,500

This vehicle $17,500 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$20,048

This vehicle $17,500 · $2,548 (13%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-26) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 11–39 days.

What does Demand-Verified mean?

Verify before inquiring

This listing has been on market about 3.5x longer than typical for similar vehicles (cohort sells in 11–39 days; this one is at 137). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Hwy 13 Motors

Wisconsin Dells, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from hwy 13 motors →

Request availability and out-the-door price

OAV will route your inquiry to Hwy 13 Motors for current availability of this 2018 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2018 Toyota RAV4

Listing updated: Jul 26, 2026

Listed by an independent dealer in Wisconsin Dells, WI · On lot for 137 days · VIN verifiable at NHTSA

This used 2018 Toyota RAV4 XLE is listed at $17,500 by hwy 13 motors in Wisconsin Dells, WI 53965. It has 87,250 miles on the odometer. The exterior color is Blue. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Wisconsin Dells market, the estimated market range is $17,500 to $17,500.

This vehicle has been on the lot for 137 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Wisconsin Dells, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2018 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Wisconsin Dells, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMRFREV2JJ727103 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2018 Toyota RAV4 Market in WI

Comparable Vehicles

139

Average Price

$22,633

Price Range

$11,500–$38,337

Avg Days on Lot

Based on 139 comparable 2016-2020 Toyota RAV4 listings in WI, the average asking price is $22,633. This listing at $17,500 is $5,133 below average (23% below market). Comparable prices in WI range from $11,500 to $38,337. Similar vehicles spend an average of 31 days on dealer lots in this market.