Is the $25,995 price on this 2023 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $25,995 is within the typical market range for this vehicle.

How long does a 2023 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in FL spend an average of 46 days on dealer lots.

Where is this 2023 Toyota RAV4 located?

This vehicle is listed in Tampa, FL 33604. VIN: JTMH1RFV1PD101042. Mileage: 27,325 miles.

What is the fair market price range for this 2023 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $16,947 to $33,202, based on 47 comparable listings matched to this vehicle.

2023 Toyota RAV4 LE for Sale in Tampa, FL

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Vehicle Details

VINJTMH1RFV1PD101042

TrimLE

Exterior ColorWhite

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot411

Fair Price

$25,99527,325 mi

Tampa, FL 33604

Is this 2023 Toyota RAV4 LE a good deal?

OAV verdict: Fair Price

Why: Listed at $25,995, comparable market range $16,947–$33,202, based on 47 comparable listings. Days on lot: 411 days (market average 46 days).

Market price position

$25,995 · within market range

Comparable range: $16,947 – $33,202
vs. market: $9,048 above low · $7,207 below high
Comparable vehicles: 47

Market Retail Price (MRP™)

$25,075

This vehicle $25,995 · $920 (4%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$28,731

This vehicle $25,995 · $2,736 (10%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-04) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 10–36 days).

What does Demand-Verified mean?

Verify before inquiring

This listing has been available about 11.4x longer than comparable vehicles typically take to sell (cohort sells in 10–36 days; this one is at 411). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$30,369 – $30,369

Regional Range$16,947 – $33,202

Gold Motors Auto Group

Tampa, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from gold motors auto group →

Request availability and out-the-door price

OAV will route your inquiry to Gold Motors Auto Group for current availability of this 2023 Toyota RAV4 LE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota RAV4

Listing updated: Aug 4, 2026

Listed by an independent dealer in Tampa, FL · On lot for 411 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 LE is listed at $25,995 by gold motors auto group in Tampa, FL 33604. It has 27,325 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 47 comparable listings matched to this vehicle, the estimated market range is $16,947 to $33,202. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 411 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Tampa, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Tampa, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMH1RFV1PD101042 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota RAV4 Market in FL

FL Market Listings

2,286

Average Price

$31,014

Price Range

$12,480–$49,998

Avg Days on Lot

Based on all 2,286 2021-2025 Toyota RAV4 listings in the FL market, the average asking price is $31,014. This listing at $25,995 is $5,019 below the broader FL average (16% below the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $12,480 to $49,998. Similar vehicles spend an average of 46 days on dealer lots in this market.