2023 Toyota RAV4 XLE Premium

Listed by a franchise dealer in Watchung, NJ · On lot for 73 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 XLE Premium is listed at $28,989 by liccardi lincoln in Watchung, NJ 07069. It has 76,095 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 45 comparable listings matched to this vehicle, the estimated market range is $29,170 to $40,070. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 73 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 4, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Watchung, NJ suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

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How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Watchung, NJ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMB6RFV1PD106152 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Toyota RAV4 Market in NJ

Based on all 544 2021-2025 Toyota RAV4 listings in the NJ market, the average asking price is $32,544. This listing at $28,989 is $3,555 below the broader NJ average (11% below the NJ average). This is a wider, all-trim comparison across NJ; OAV's price verdict above uses the closer comparable set. Comparable prices in NJ range from $25,607 to $38,386. Similar vehicles spend an average of 44 days on dealer lots in this market.

Similar Toyota RAV4 Listings in NJ

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE Premium — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.