2023 Toyota RAV4 SE
Vehicle Details
SE
Swanzey, NH 03446
Is this 2023 Toyota RAV4 SE a good deal?
OAV verdict: Fair Price
Why: Listed at $37,500, comparable market range $32,620–$39,483, based on 14 comparable listings. Listed 52 days · about typical for comparable local listings (typical ~15–75 days).
Market price position
$37,500 · within market range
- Comparable range
- $32,620 – $39,483
- vs. market
- $4,880 above low · $1,983 below high
- Comparable vehicles
- 14
Market Retail Price (MRP™)
$36,052This vehicle $37,500 · $1,448 (4%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$36,273This vehicle $37,500 · $1,227 (3%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-23) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 13–40 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Honda Of Keene
Swanzey, NH
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Honda Of Keene for current availability of this 2023 Toyota RAV4 SE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Aug 23, 2026Listed by a franchise dealer in Swanzey, NH · On lot for 52 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 SE is listed at $37,500 by honda of keene in Swanzey, NH 03446. It has 25,282 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 14 comparable listings matched to this vehicle, the estimated market range is $32,620 to $39,483. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 52 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Swanzey, NH suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Swanzey, NH, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMAB3FV9PD150078 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in NH
NH Market Listings
136
Average Price
$32,949
Price Range
$21,990–$46,384
Avg Days on Lot
41
Based on all 136 2021-2025 Toyota RAV4 listings in the NH market, the average asking price is $32,949. This listing at $37,500 is $4,551 above the broader NH average (14% above the NH average). This is a wider, all-trim comparison across NH; OAV's price verdict above uses the closer comparable set. Comparable prices in NH range from $21,990 to $46,384. Similar vehicles spend an average of 41 days on dealer lots in this market.
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8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)
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