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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota RAV4 LE

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Vehicle Details

VIN2T3F1RFV4PW402916
TrimLE
Exterior ColorWhite
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot22

LE

Fair Price
$29,98838,106 mi

Rochester, NH 03867

Is this 2023 Toyota RAV4 LE a good deal?

OAV verdict: Fair Price

Why: Listed at $29,988, comparable market range $26,718–$33,200, based on 52 comparable listings. Days on lot: 22 days (market average 39 days).

Market price position

$29,988 · within market range

Comparable range
$26,718 – $33,200
vs. market
$3,270 above low · $3,212 below high
Comparable vehicles
52

Market Retail Price (MRP™)

$29,959

This vehicle $29,988 · $29 (0%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$28,167

This vehicle $29,988 · $1,821 (6%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-03) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 1036 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$26,718 – $33,200

Mcfarland Ford Of Rochester

Rochester, NH

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota RAV4

Listing updated: Aug 3, 2026

Listed by a franchise dealer in Rochester, NH · On lot for 22 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 LE is listed at $29,988 by mcfarland ford of rochester in Rochester, NH 03867. It has 38,106 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 52 comparable listings matched to this vehicle, the estimated market range is $26,718 to $33,200. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 22 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rochester, NH suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rochester, NH, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3F1RFV4PW402916 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota RAV4 Market in NH

NH Market Listings

122

Average Price

$32,194

Price Range

$18,199–$46,998

Avg Days on Lot

39

Based on all 122 2021-2025 Toyota RAV4 listings in the NH market, the average asking price is $32,194. This listing at $29,988 is $2,206 below the broader NH average (7% below the NH average). This is a wider, all-trim comparison across NH; OAV's price verdict above uses the closer comparable set. Comparable prices in NH range from $18,199 to $46,998. Similar vehicles spend an average of 39 days on dealer lots in this market.

Similar Toyota RAV4 Listings in NH

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: LE — compare trims below)