2026 Toyota RAV4 SE
Vehicle Details
SE
Phoenix, AZ 85014
Is this 2026 Toyota RAV4 SE a good deal?
OAV verdict: Great Deal
Why: Listed at $36,634, comparable market range $36,739–$40,623, based on 18 comparable listings. Listed 3 days · fresher than most comparable local listings (typical ~15–30 days).
Manufacturer MSRPReference
$36,634This vehicle $36,634 · priced at MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$36,634 · $105 below market low
- Comparable range
- $36,739 – $40,623
- vs. market low
- — $105 (0% below)
- Comparable vehicles
- 18
Market Retail Price (MRP™)
$38,681This vehicle $36,634 · $2,047 (5%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,741This vehicle $36,634 · $3,107 (8%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-21) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 6–26 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Azcarcentral
Phoenix, AZ
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Azcarcentral for current availability of this 2026 Toyota RAV4 SE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Toyota RAV4
Listing updated: Aug 21, 2026Listed by an independent dealer in Phoenix, AZ · On lot for 3 days · VIN verifiable at NHTSA
This new 2026 Toyota RAV4 SE is listed at $36,634 by azcarcentral in Phoenix, AZ 85014. It features a FWD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 18 comparable listings matched to this vehicle, the estimated market range is $36,739 to $40,623. The local market range in AZ is $36,739 to $40,623. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 3 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Phoenix, AZ suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Phoenix, AZ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM6DRBV1TD336460 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Toyota RAV4 Market in AZ
AZ Market Listings
885
Average Price
$39,211
Price Range
$22,668–$51,713
Avg Days on Lot
25
Based on all 885 2024-2028 Toyota RAV4 listings in the AZ market, the average asking price is $39,211. This listing at $36,634 is $2,577 below the broader AZ average (7% below the AZ average). This is a wider, all-trim comparison across AZ; OAV's price verdict above uses the closer comparable set. Comparable prices in AZ range from $22,668 to $51,713. Similar vehicles spend an average of 25 days on dealer lots in this market.
Similar Toyota RAV4 Listings in AZ
8 similar listings shown (closest matches within ±2 model years) (subject trim: SE — compare trims below)
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