2023 Toyota 4Runner TRD Off-Road Premium
View this vehicle at carmax wilmington →Vehicle Details
TRD Off-Road Premium
Wilmington, NC 28405
Is this 2023 Toyota 4Runner TRD Off-Road Premium a good deal?
OAV verdict: Great Deal
Why: Listed at $36,998, comparable market range $42,900–$56,479, based on 163 comparable listings.
Market context (not a verdict input): Listed 2 days · fresher than most comparable local listings (typical ~15–45 days).
Market price position
$36,998 · $5,902 below market low
- Comparable range
- $42,900 – $56,479
- vs. market low
- — $5,902 (14% below)
- Comparable vehicles
- 163
Market Retail Price (MRP™)
$49,690This vehicle $36,998 · $12,692 (26%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,865This vehicle $36,998 · $2,867 (7%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-26) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 13–48 days.
What does Demand-Verified mean?
Carmax Wilmington
Wilmington, NC
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OAV will route your inquiry to Carmax Wilmington for current availability of this 2023 Toyota 4Runner TRD Off-Road Premium and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota 4Runner
Listing updated: Sep 26, 2026Listed by an independent dealer in Wilmington, NC · On lot for 2 days · VIN verifiable at NHTSA
This used 2023 Toyota 4Runner TRD Off-Road Premium is listed at $36,998 by carmax wilmington in Wilmington, NC 28405. It has 107,592 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin. Based on 163 comparable listings matched to this vehicle, the estimated market range is $42,900 to $56,479. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 2 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 26, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Wilmington, NC suvs market analysis. OAV rates each vehicle against its comparable range and comparable count — local-first, widening the comparison set only when local inventory is too thin to support a reliable range; days-on-lot and demand signals are shown separately, not as verdict inputs.
Price history
Asking-price changes for this listing over the last 90 days at this dealer.
- · Reduced $1,300 (−3.4%)$36,998
- First seen at $38,298$38,298
Down $1,300 (−3.4%) across 1 price change; current asking price as of Sep 26, 2026.
Based on observations of this listing. Dates reflect when a change was first observed; the dealer's own records may differ.
How this deal is rated
OAV compares this 2023 Toyota 4Runner against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the comparable range.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Wilmington, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTERU5JRXP6092565 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Toyota 4Runner Market in NC
NC Market Listings
407
Average Price
$43,769
Price Range
$33,998–$55,930
Avg Days on Lot
38
Based on all 407 2021-2025 Toyota 4Runner listings in the NC market, the average asking price is $43,769. This listing at $36,998 is $6,771 below the broader NC average (15% below the NC average). This is a wider, all-trim comparison across NC; OAV's price verdict above uses the closer comparable set. Comparable prices in NC range from $33,998 to $55,930. Similar vehicles spend an average of 38 days on dealer lots in this market.
Similar Toyota 4Runner Listings in NC
8 similar listings shown (closest matches by model year and mileage) (subject trim: TRD Off-Road Premium — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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