2023 Toyota 4Runner TRD Off-Road Premium
Vehicle Details
TRD Off-Road Premium
Lakeland, FL 33810
Is this 2023 Toyota 4Runner TRD Off-Road Premium a good deal?
OAV verdict: Fair Price
Why: Listed at $44,487, comparable market range $36,559–$54,995, based on 21 comparable listings. Listed 58 days · longer than most comparable local listings (typical ~15–45 days).
Market price position
$44,487 · within market range
- Comparable range
- $36,559 – $54,995
- vs. market
- $7,928 above low · $10,508 below high
- Comparable vehicles
- 21
Market Retail Price (MRP™)
$45,777This vehicle $44,487 · $1,290 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$48,139This vehicle $44,487 · $3,652 (8%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 12–44 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Lakeland Toyota
Lakeland, FL
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Lakeland Toyota for current availability of this 2023 Toyota 4Runner TRD Off-Road Premium and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota 4Runner
Listing updated: Aug 25, 2026Listed by a franchise dealer in Lakeland, FL · On lot for 58 days · VIN verifiable at NHTSA
This used 2023 Toyota 4Runner TRD Off-Road Premium is listed at $44,487 by lakeland toyota in Lakeland, FL 33810. It has 29,000 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 21 comparable listings matched to this vehicle, the estimated market range is $36,559 to $54,995. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 58 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Lakeland, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota 4Runner against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Lakeland, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTERU5JR9P6163805 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota 4Runner Market in FL
FL Market Listings
510
Average Price
$43,390
Price Range
$19,980–$86,500
Avg Days on Lot
50
Based on all 510 2021-2025 Toyota 4Runner listings in the FL market, the average asking price is $43,390. This listing at $44,487 is $1,097 above the broader FL average (3% above the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $19,980 to $86,500. Similar vehicles spend an average of 50 days on dealer lots in this market.
Similar Toyota 4Runner Listings in FL
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: TRD Off-Road Premium — compare trims below)
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2022 Toyota 4Runner
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2022 Toyota 4Runner
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2022 Toyota 4Runner
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2023 Toyota 4Runner
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2022 Toyota 4Runner
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