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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota 4Runner TRD Off-Road Premium

2023 Toyota 4RunnerView this vehicle at sterling auto sales →

Vehicle Details

VINJTERU5JR7P6174480
TrimTRD Off-Road Premium
Exterior ColorGray
Drivetrain4WD
Engine4.0L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot34

TRD Off-Road Premium

Fair Price
$42,80061,942 mi

Franktown, CO 80116

Is this 2023 Toyota 4Runner TRD Off-Road Premium a good deal?

OAV verdict: Fair Price

Why: Listed at $42,800, comparable market range $33,299–$50,793, based on 53 comparable listings. Listed 34 days · about typical for comparable local listings (typical ~15–30 days).

Market price position

$42,800 · within market range

Comparable range
$33,299 – $50,793
vs. market
$9,501 above low · $7,993 below high
Comparable vehicles
53

Market Retail Price (MRP™)

$42,046

This vehicle $42,800 · $754 (2%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$44,727

This vehicle $42,800 · $1,927 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-16) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1348 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$45,000 – $45,000
Regional Range$33,299 – $50,793

Sterling Auto Sales

Franktown, CO

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About This 2023 Toyota 4Runner

Listing updated: Sep 16, 2026

Listed by an independent dealer in Franktown, CO · On lot for 34 days · VIN verifiable at NHTSA

This used 2023 Toyota 4Runner TRD Off-Road Premium is listed at $42,800 by sterling auto sales in Franktown, CO 80116. It has 61,942 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 53 comparable listings matched to this vehicle, the estimated market range is $33,299 to $50,793. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.

This vehicle has been on the lot for 34 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 16, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Franktown, CO suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota 4Runner against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Franktown, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTERU5JR7P6174480 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Toyota 4Runner Market in CO

CO Market Listings

261

Average Price

$43,453

Price Range

$33,998–$55,998

Avg Days on Lot

42

Based on all 261 2021-2025 Toyota 4Runner listings in the CO market, the average asking price is $43,453. This listing at $42,800 is $653 below the broader CO average (2% below the CO average). This is a wider, all-trim comparison across CO; OAV's price verdict above uses the closer comparable set. Comparable prices in CO range from $33,998 to $55,998. Similar vehicles spend an average of 42 days on dealer lots in this market.

Similar Toyota 4Runner Listings in CO

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: TRD Off-Road Premium — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.