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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2024 Toyota 4Runner TRD Off-Road Premium

2024 Toyota 4RunnerView this vehicle at Jim Ellis Ford Sandy Springs →

Vehicle Details

VINJTERU5JR1R6228648
TrimTRD Off-Road Premium
Exterior ColorBlack
Drivetrain4WD
Engine4.0L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot21

TRD Off-Road Premium

Fair Price
$44,69466,053 mi

Price from the dealer. OAV has not verified whether it includes all dealer-required fees. Ask the dealer for a written out-the-door price.

Atlanta, GA 30350

Is this 2024 Toyota 4Runner TRD Off-Road Premium a good deal?

OAV verdict: Fair Price

Why: Listed at $44,694, comparable market range $43,994–$57,437, based on 171 comparable listings.

The verdict judges the asking price only. It does not assess the vehicle's condition, history, fees or total purchase cost.

Market context (not a verdict input): Listed 21 days · about typical for comparable local listings (typical ~15–90 days).

Market price position

$44,694 · within market range

Comparable range
$43,994 – $57,437
vs. market
$700 above low · $12,743 below high
Comparable vehicles
171

Market Retail Price (MRP™)

$50,716

This vehicle $44,694 · $6,022 (12%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$44,496

This vehicle $44,694 · $198 (0%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-30) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 11–48 days.

What does Demand-Verified mean?

Jim Ellis Ford Sandy Springs

Atlanta, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Toyota 4Runner

Listing updated: Oct 1, 2026

Listed by a franchise dealer in Atlanta, GA · On lot for 21 days · VIN verifiable at NHTSA

This used 2024 Toyota 4Runner TRD Off-Road Premium is listed at $44,694 by Jim Ellis Ford Sandy Springs in Atlanta, GA 30350. It has 66,053 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 171 comparable listings matched to this vehicle, the estimated market range is $43,994 to $57,437. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.

This vehicle has been on the lot for 21 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Oct 1, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Atlanta, GA suvs market analysis. OAV rates each vehicle against its comparable range and comparable count — local-first, widening the comparison set only when local inventory is too thin to support a reliable range; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2024 Toyota 4Runner against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
  • Fair Price — priced within the comparable range, or below the floor by less than that margin.
  • Overpriced — priced above the comparable range.
  • Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.

Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTERU5JR1R6228648 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2024 Toyota 4Runner Market in GA

GA Market Listings

604

Average Price

$54,232

Price Range

$41,969–$66,810

Avg Days on Lot

34

Based on all 604 2022-2026 Toyota 4Runner listings in the GA market, the average asking price is $54,232. This listing at $44,694 is $9,538 below the broader GA average (18% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $41,969 to $66,810. Similar vehicles spend an average of 34 days on dealer lots in this market.

Similar Toyota 4Runner Listings in GA

8 similar listings shown (closest matches by model year and mileage) (subject trim: TRD Off-Road Premium — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.