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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota 4Runner TRD Off-Road Premium

2023 Toyota 4RunnerView this vehicle at elite automotive llc →

Vehicle Details

VINJTERU5JR0P6196109
TrimTRD Off-Road Premium
Exterior ColorBlack
Drivetrain4WD
Engine4.0L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot58

TRD Off-Road Premium

Great Deal
$37,97595,876 mi

Alpharetta, GA 30004

Is this 2023 Toyota 4Runner TRD Off-Road Premium a good deal?

OAV verdict: Great Deal

Why: Listed at $37,975, comparable market range $44,201–$56,758, based on 62 comparable listings. Listed 58 days · about typical for comparable local listings (typical ~15–60 days).

Market price position

$37,975 · $6,226 below market low

Comparable range
$44,201 – $56,758
vs. market low
— $6,226 (14% below)
Comparable vehicles
62

Market Retail Price (MRP™)

$50,480

This vehicle $37,975 · $12,505 (25%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$41,066

This vehicle $37,975 · $3,091 (8%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-06) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 1346 days).

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$44,201 – $56,758

Elite Automotive Llc

Alpharetta, GA

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About This 2023 Toyota 4Runner

Listing updated: Sep 6, 2026

Listed by an independent dealer in Alpharetta, GA · On lot for 58 days · VIN verifiable at NHTSA

This used 2023 Toyota 4Runner TRD Off-Road Premium is listed at $37,975 by elite automotive llc in Alpharetta, GA 30004. It has 95,876 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 62 comparable listings matched to this vehicle, the estimated market range is $44,201 to $56,758. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 58 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 6, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Alpharetta, GA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota 4Runner against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Alpharetta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTERU5JR0P6196109 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Toyota 4Runner Market in GA

GA Market Listings

349

Average Price

$44,176

Price Range

$34,024–$55,835

Avg Days on Lot

40

Based on all 349 2021-2025 Toyota 4Runner listings in the GA market, the average asking price is $44,176. This listing at $37,975 is $6,201 below the broader GA average (14% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $34,024 to $55,835. Similar vehicles spend an average of 40 days on dealer lots in this market.

Similar Toyota 4Runner Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: TRD Off-Road Premium — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.