Vehicle Details
2023 Toyota 4Runner
TRD Off-Road Premium
Alpharetta, GA 30004
Is this 2023 Toyota 4Runner TRD Off-Road Premium a good deal?
OAV verdict: Great Deal
Why: Listed at $38,990, comparable market range $43,666–$51,500, based on 21 comparable listings. Days on lot: 7 days (market average 35 days).
Market price position
$38,990 · $4,676 below market low
- Regional range
- $43,666 – $51,500
- vs. market low
- — $4,676 (11% below)
- Comparable vehicles
- 21
Market Retail Price (MRP™)
$47,583This vehicle $38,990 · $8,593 (18%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$40,836This vehicle $38,990 · $1,846 (5%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 10–36 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.
Elite Automotive Llc
Alpharetta, GA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Elite Automotive Llc for current availability of this 2023 Toyota 4Runner TRD Off-Road Premium and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota 4Runner
Listing updated: Jul 17, 2026Listed by an independent dealer in Alpharetta, GA · On lot for 7 days · VIN verifiable at NHTSA
This used 2023 Toyota 4Runner TRD Off-Road Premium is listed at $38,990 by elite automotive llc in Alpharetta, GA 30004. It has 95,876 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 21 similar vehicles in the Alpharetta market, the estimated market range is $43,666 to $51,500.
This vehicle has been on the lot for 7 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Alpharetta, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota 4Runner against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Alpharetta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTERU5JR0P6196109 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota 4Runner Market in GA
Comparable Vehicles
1,511
Average Price
$44,467
Price Range
$23,900–$75,986
Avg Days on Lot
35
Based on 1,511 comparable 2021-2025 Toyota 4Runner listings in GA, the average asking price is $44,467. This listing at $38,990 is $5,477 below average (12% below market). Comparable prices in GA range from $23,900 to $75,986. Similar vehicles spend an average of 35 days on dealer lots in this market.
Similar Toyota 4Runner Listings in GA
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: TRD Off-Road Premium — compare trims below)
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2021 Toyota 4Runner
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2021 Toyota 4Runner
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2021 Toyota 4Runner
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2022 Toyota 4Runner
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2023 Toyota 4Runner
Limited
Newnan, GA
2022 Toyota 4Runner
Limited
Bogart, GA
2022 Toyota 4Runner
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