U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
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Vehicle Details

VINJTERU5JR0P6196109
TrimTRD Off-Road Premium
Exterior ColorBlack
Drivetrain4WD
Engine4.0L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot7

2023 Toyota 4Runner

TRD Off-Road Premium

Great Deal
$38,99095,876 mi

Alpharetta, GA 30004

Is this 2023 Toyota 4Runner TRD Off-Road Premium a good deal?

OAV verdict: Great Deal

Why: Listed at $38,990, comparable market range $43,666–$51,500, based on 21 comparable listings. Days on lot: 7 days (market average 35 days).

Market price position

$38,990 · $4,676 below market low

$43,666comparable$51,500
Regional range
$43,666 – $51,500
vs. market low
— $4,676 (11% below)
Comparable vehicles
21

Market Retail Price (MRP™)

$47,583

This vehicle $38,990 · $8,593 (18%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,836

This vehicle $38,990 · $1,846 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data
Faster-than-average sell-through

Similar vehicles recently sold in an estimated 1036 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$43,666 – $51,500

Elite Automotive Llc

Alpharetta, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from elite automotive llc

Request availability and out-the-door price

OAV will route your inquiry to Elite Automotive Llc for current availability of this 2023 Toyota 4Runner TRD Off-Road Premium and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota 4Runner

Listing updated: Jul 17, 2026

Listed by an independent dealer in Alpharetta, GA · On lot for 7 days · VIN verifiable at NHTSA

This used 2023 Toyota 4Runner TRD Off-Road Premium is listed at $38,990 by elite automotive llc in Alpharetta, GA 30004. It has 95,876 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 4.0L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 21 similar vehicles in the Alpharetta market, the estimated market range is $43,666 to $51,500.

This vehicle has been on the lot for 7 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Alpharetta, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota 4Runner against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Alpharetta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTERU5JR0P6196109 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota 4Runner Market in GA

Comparable Vehicles

1,511

Average Price

$44,467

Price Range

$23,900–$75,986

Avg Days on Lot

35

Based on 1,511 comparable 2021-2025 Toyota 4Runner listings in GA, the average asking price is $44,467. This listing at $38,990 is $5,477 below average (12% below market). Comparable prices in GA range from $23,900 to $75,986. Similar vehicles spend an average of 35 days on dealer lots in this market.

Similar Toyota 4Runner Listings in GA

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: TRD Off-Road Premium — compare trims below)