Is the $37,999 price on this 2023 Toyota 4Runner a good deal?

OAV rates this as Fair Price because the asking price of $37,999 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota 4Runner in FL?

Based on 2,397 comparable listings in FL, the average asking price for a 2021-2025 Toyota 4Runner is $44,645, with prices ranging from $22,000 to $86,500.

How long does a 2023 Toyota 4Runner typically stay on dealer lots?

Comparable Toyota 4Runner listings in FL spend an average of 33 days on dealer lots.

Where is this 2023 Toyota 4Runner located?

This vehicle is listed in Fort Walton Beach, FL 32548. VIN: JTEFU5JR2P5297208. Mileage: 95,042 miles.

No Photo Available

Vehicle Details

VINJTEFU5JR2P5297208

TrimSR5 Premium

Exterior ColorWhite

DrivetrainRWD

Engine4.0L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot16

2023 Toyota 4Runner

SR5 Premium

Unscored

$37,99995,042 mi

Fort Walton Beach, FL 32548

Is this 2023 Toyota 4Runner SR5 Premium a good deal?

OAV verdict: Unscored

Why: Listed at $37,999, comparable market range $37,999–$37,999. Days on lot: 16 days (market average 33 days).

Market price position

$37,999 · only listing at this price

$37,999 — single data point

Regional range: $37,999 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$37,999

This vehicle $37,999 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$37,551

This vehicle $37,999 · $448 (1%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-20) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 12–42 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$42,728 – $42,728

Gary Smith Ford

Fort Walton Beach, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from gary smith ford →

Request availability and out-the-door price

OAV will route your inquiry to Gary Smith Ford for current availability of this 2023 Toyota 4Runner SR5 Premium and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota 4Runner

Listing updated: Jul 20, 2026

Listed by a franchise dealer in Fort Walton Beach, FL · On lot for 16 days · VIN verifiable at NHTSA

This used 2023 Toyota 4Runner SR5 Premium is listed at $37,999 by gary smith ford in Fort Walton Beach, FL 32548. It has 95,042 miles on the odometer. The exterior color is White. It features a RWD drivetrain with a 4.0L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Fort Walton Beach market, the estimated market range is $37,999 to $37,999.

This vehicle has been on the lot for 16 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Fort Walton Beach, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota 4Runner against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Fort Walton Beach, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTEFU5JR2P5297208 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota 4Runner Market in FL

Comparable Vehicles

2,397

Average Price

$44,645

Price Range

$22,000–$86,500

Avg Days on Lot

Based on 2,397 comparable 2021-2025 Toyota 4Runner listings in FL, the average asking price is $44,645. This listing at $37,999 is $6,646 below average (15% below market). Comparable prices in FL range from $22,000 to $86,500. Similar vehicles spend an average of 33 days on dealer lots in this market.