2027 Toyota Prius Plug-in Hybrid SE
View this vehicle at novato toyota →Vehicle Details
SE
Novato, CA 94945
Is this 2027 Toyota Prius Plug-in Hybrid SE a good deal?
OAV verdict: Fair Price
Why: Listed at $35,001, comparable market range $35,205–$39,507, based on 49 comparable listings. Listed 25 days · about typical for comparable local listings (typical ~15–30 days).
Manufacturer MSRPReference
$35,629This vehicle $35,001 · $628 (2%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$35,001 · near the low end of the range
- Comparable range
- $35,205 – $39,507
- vs. market low
- near the low end of the range
- Comparable vehicles
- 49
Market Retail Price (MRP™)
$37,356This vehicle $35,001 · $2,355 (6%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,795This vehicle $35,001 · $4,794 (12%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-31) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 9–35 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Novato Toyota
Novato, CA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Novato Toyota for current availability of this 2027 Toyota Prius Plug-in Hybrid SE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2027 Toyota Prius Plug-in Hybrid
Listing updated: Aug 31, 2026Listed by a franchise dealer in Novato, CA · On lot for 25 days · VIN verifiable at NHTSA
This new 2027 Toyota Prius Plug-in Hybrid SE is listed at $35,001 by novato toyota in Novato, CA 94945. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 49 comparable listings matched to this vehicle, the estimated market range is $35,205 to $39,507. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 25 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Novato, CA hatchbacks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2027 Toyota Prius Plug-in Hybrid against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Novato, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACU6V3085335 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2027 Toyota Prius Plug-in Hybrid Market in CA
CA Market Listings
662
Average Price
$40,770
Price Range
$35,822–$45,162
Avg Days on Lot
38
Based on all 662 2025-2029 Toyota Prius Plug-in Hybrid listings in the CA market, the average asking price is $40,770. This listing at $35,001 is $5,769 below the broader CA average (14% below the CA average). This is a wider, all-trim comparison across CA; OAV's price verdict above uses the closer comparable set. Comparable prices in CA range from $35,822 to $45,162. Similar vehicles spend an average of 38 days on dealer lots in this market.
Similar Toyota Prius Plug-in Hybrid Listings in CA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)
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