2023 Toyota Prius Prime XSE Premium

Listed by a franchise dealer in Atlanta, GA · On lot for 7 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius Prime XSE Premium is listed at $34,200 by asbury automotive in Atlanta, GA 30328. It has 30,373 miles on the odometer (dealer-reported, not independently verified by OAV). It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 16 comparable listings matched to this vehicle, the estimated market range is $31,699 to $32,797. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 7 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Atlanta, GA hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2023 Toyota Prius Prime against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACU2P3006407 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Prime Market in GA

Based on all 16 2021-2025 Toyota Prius Prime listings in the GA market, the average asking price is $29,216. This listing at $34,200 is $4,984 above the broader GA average (17% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $20,395 to $36,998. Similar vehicles spend an average of 36 days on dealer lots in this market.

Similar Toyota Prius Prime Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XSE Premium — compare trims below)