2023 Toyota Prius Prime XSE
View this vehicle at southern auto imports →Vehicle Details
XSE
Stone Mountain, GA 30087
Is this 2023 Toyota Prius Prime XSE a good deal?
OAV verdict: Great Deal
Why: Listed at $27,784, comparable market range $28,959–$31,738, based on 16 comparable listings. Listed 96 days.
Market price position
$27,784 · $1,175 below market low
- Comparable range
- $28,959 – $31,738
- vs. market low
- — $1,175 (4% below)
- Comparable vehicles
- 16
Market Retail Price (MRP™)
$30,349This vehicle $27,784 · $2,565 (8%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$28,096This vehicle $27,784 · $312 (1%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-22) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–60 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Southern Auto Imports
Stone Mountain, GA
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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Prius Prime
Listing updated: Sep 22, 2026Listed by an independent dealer in Stone Mountain, GA · On lot for 96 days · VIN verifiable at NHTSA
This used 2023 Toyota Prius Prime XSE is listed at $27,784 by southern auto imports in Stone Mountain, GA 30087. It has 49,814 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below the supported comparable range. Based on 16 comparable listings matched to this vehicle, the estimated market range is $28,959 to $31,738. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 96 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 22, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Stone Mountain, GA hatchbacks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Toyota Prius Prime against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Stone Mountain, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACU6P3001159 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Toyota Prius Prime Market in GA
GA Market Listings
12
Average Price
$27,698
Price Range
$17,819–$35,689
Avg Days on Lot
57
Based on all 12 2021-2025 Toyota Prius Prime listings in the GA market, the average asking price is $27,698. This listing at $27,784 is $86 above the broader GA average (0% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $17,819 to $35,689. Similar vehicles spend an average of 57 days on dealer lots in this market.
Similar Toyota Prius Prime Listings in GA
7 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XSE — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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