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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2027 Toyota Prius XLE

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Vehicle Details

VINJTDACAAU6V3086102
TrimXLE
Exterior ColorGray
DrivetrainFWD
Engine2.0L I4
TransmissionCVT
Fuel TypeUnleaded
Inventory Typenew
MSRP$35,783
Days on Lot23

XLE

Fair Price
$36,378Mileage not verified

Phoenix, AZ 85023

Is this 2027 Toyota Prius XLE a good deal?

OAV verdict: Fair Price

Why: Listed at $36,378, comparable market range $34,746–$37,518, based on 12 comparable listings. Listed 23 days · about typical for comparable local listings (typical ~15–30 days).

Manufacturer MSRPReference

$35,783

This vehicle $36,378 · $595 (2%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$36,378 · within market range

Comparable range
$34,746 – $37,518
vs. market
$1,632 above low · $1,140 below high
Comparable vehicles
12

Market Retail Price (MRP™)

$36,132

This vehicle $36,378 · $246 (1%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$35,261

This vehicle $36,378 · $1,117 (3%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-25) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 935 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$34,746 – $37,518

Bell Road Toyota

Phoenix, AZ

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Toyota Prius

Listing updated: Aug 25, 2026

Listed by a franchise dealer in Phoenix, AZ · On lot for 23 days · VIN verifiable at NHTSA

This new 2027 Toyota Prius XLE is listed at $36,378 by bell road toyota in Phoenix, AZ 85023. The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $34,746 to $37,518. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 23 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Phoenix, AZ hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2027 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Phoenix, AZ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACAAU6V3086102 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Toyota Prius Market in AZ

AZ Market Listings

55

Average Price

$35,486

Price Range

$26,096–$42,865

Avg Days on Lot

30

Based on all 55 2025-2029 Toyota Prius listings in the AZ market, the average asking price is $35,486. This listing at $36,378 is $892 above the broader AZ average (3% above the AZ average). This is a wider, all-trim comparison across AZ; OAV's price verdict above uses the closer comparable set. Comparable prices in AZ range from $26,096 to $42,865. Similar vehicles spend an average of 30 days on dealer lots in this market.

Similar Toyota Prius Listings in AZ

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)