2023 Toyota Prius XLE

Listed by a franchise dealer in Richmond, VA · On lot for 5 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius XLE is listed at $30,995 by haley toyota certified center in Richmond, VA 23235. It has 36,332 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. OAV has not assigned a reliable comparable market range for this vehicle yet — the available comparable evidence isn't sufficient for a reliable verdict.

This vehicle has been on the lot for 5 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Richmond, VA hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

• View the full Richmond, VA hatchbacks market →
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How this deal is rated

OAV compares this 2023 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Richmond, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACAAU6P3003285 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Market in VA

Based on all 65 2021-2025 Toyota Prius listings in the VA market, the average asking price is $28,061. This listing at $30,995 is $2,934 above the broader VA average (10% above the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $13,700 to $37,998. Similar vehicles spend an average of 74 days on dealer lots in this market.

Similar Toyota Prius Listings in VA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)