Is the $27,500 price on this 2023 Subaru Forester a good deal?

OAV rates this as a Great Deal because the asking price of $27,500 is below the typical market range for this vehicle.

How long does a 2023 Subaru Forester typically stay on dealer lots?

Comparable Subaru Forester listings in VA spend an average of 46 days on dealer lots.

Where is this 2023 Subaru Forester located?

This vehicle is listed in Richmond, VA 23294. VIN: JF2SKAMC4PH481378. Mileage: 58,779 miles.

What is the fair market price range for this 2023 Subaru Forester?

OAV's Price-to-Market analysis estimates the fair market range is $28,900 to $31,000, based on 12 comparable listings matched to this vehicle.

2023 Subaru Forester Wilderness for Sale in Richmond, VA

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Vehicle Details

VINJF2SKAMC4PH481378

TrimWilderness

Exterior ColorSilver

Drivetrain4WD

Engine2.5L H4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot30

Wilderness

Great Deal

$27,50058,779 mi

Richmond, VA 23294

Is this 2023 Subaru Forester Wilderness a good deal?

OAV verdict: Great Deal

Why: Listed at $27,500, comparable market range $28,900–$31,000, based on 12 comparable listings. Days on lot: 30 days (market average 46 days).

Market price position

$27,500 · $1,400 below market low

Comparable range: $28,900 – $31,000
vs. market low: — $1,400 (5% below)
Comparable vehicles: 12

Market Retail Price (MRP™)

$29,950

This vehicle $27,500 · $2,450 (8%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$27,876

This vehicle $27,500 · $376 (1%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 18–57 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$28,900 – $31,000

Moore Cadillac Richmond

Richmond, VA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from moore cadillac richmond →

Request availability and out-the-door price

OAV will route your inquiry to Moore Cadillac Richmond for current availability of this 2023 Subaru Forester Wilderness and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Subaru Forester

Listing updated: Aug 15, 2026

Listed by a franchise dealer in Richmond, VA · On lot for 30 days · VIN verifiable at NHTSA

This used 2023 Subaru Forester Wilderness is listed at $27,500 by moore cadillac richmond in Richmond, VA 23294. It has 58,779 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.5L H4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $28,900 to $31,000. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 30 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Richmond, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Subaru Forester against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Richmond, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JF2SKAMC4PH481378 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Subaru Forester Market in VA

VA Market Listings

240

Average Price

$27,763

Price Range

$9,995–$39,686

Avg Days on Lot

Based on all 240 2021-2025 Subaru Forester listings in the VA market, the average asking price is $27,763. This listing at $27,500 is $263 below the broader VA average (1% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $9,995 to $39,686. Similar vehicles spend an average of 46 days on dealer lots in this market.