Vehicle Details
2026 Kia Sorento
S
Brandon, FL 33511
Is this 2026 Kia Sorento S a good deal?
OAV verdict: Fair Price
Why: Listed at $35,098, comparable market range $32,468–$42,204, based on 61 comparable listings. Days on lot: 7 days (market average 95 days).
Market price position
$35,098 · within market range
- Regional range
- $32,468 – $42,204
- vs. market
- $2,630 above low · $7,106 below high
- Comparable vehicles
- 61
Market Retail Price (MRP™)
$37,336This vehicle $35,098 · $2,238 (6%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$36,389This vehicle $35,098 · $1,291 (4%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-23) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 16–156 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Ed Morse Auto Group
Brandon, FL
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Ed Morse Auto Group for current availability of this 2026 Kia Sorento S and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Kia Sorento
Listing updated: Jul 23, 2026Listed by a franchise dealer in Brandon, FL · On lot for 7 days · VIN verifiable at NHTSA
This new 2026 Kia Sorento S is listed at $35,098 by ed morse auto group in Brandon, FL 33511. It has 13 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 61 similar vehicles in the Brandon market, the estimated market range is $32,468 to $42,204. The local market range in FL is $32,468 to $42,204.
This vehicle has been on the lot for 7 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Brandon, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Kia Sorento against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Brandon, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYRL4JC1TG478473 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Kia Sorento Market in FL
Comparable Vehicles
8,498
Average Price
$36,634
Price Range
$22,722–$57,418
Avg Days on Lot
95
Based on 8,498 comparable 2024-2028 Kia Sorento listings in FL, the average asking price is $36,634. This listing at $35,098 is $1,536 below average (4% below market). Comparable prices in FL range from $22,722 to $57,418. Similar vehicles spend an average of 95 days on dealer lots in this market.
Similar Kia Sorento Listings in FL
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: S — compare trims below)
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