Is the $38,654 price on this 2026 Kia Sportage a good deal?

OAV has not assigned a market verdict to this listing yet because there isn't enough comparable market data.

How long does a 2026 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in CO spend an average of 37 days on dealer lots.

Where is this 2026 Kia Sportage located?

This vehicle is listed in Durango, CO 81301. VIN: 5XYK5CDF5TG415856. Mileage: 14 miles.

2026 Kia Sportage SX Prestige for Sale in Durango, CO

No Photo Available

Vehicle Details

VIN5XYK5CDF5TG415856

TrimSX Prestige

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,250

Days on Lot160

SX Prestige

Unscored

$38,65414 mi

Dealer-reported mileage — not independently verified by OAV.

Durango, CO 81301

Is this 2026 Kia Sportage SX Prestige a good deal?

OAV verdict: Unscored

Why: Listed at $38,654, comparable market range $39,249–$45,134, based on 6 comparable listings. Days on lot: 160 days (market average 37 days).

Manufacturer MSRPReference

$40,250

This vehicle $38,654 · $1,596 (4%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

Limited comparable data — OAV has not assigned a market verdict to this listing yet. The MSRP relationship above is shown for reference.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–60 days.

Verify before inquiring

This listing has been on market about 2.7x longer than typical for similar vehicles (cohort sells in 17–60 days; this one is at 160). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$39,249 – $39,249

Regional Range$39,249 – $45,134

Durango Motor Company

Durango, CO

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from durango motor company →

Request availability and out-the-door price

OAV will route your inquiry to Durango Motor Company for current availability of this 2026 Kia Sportage SX Prestige and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Kia Sportage

Listing updated: Jul 31, 2026

Listed by a franchise dealer in Durango, CO · On lot for 160 days · VIN verifiable at NHTSA

This new 2026 Kia Sportage SX Prestige is listed at $38,654 by durango motor company in Durango, CO 81301. It has 14 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 6 comparable listings matched to this vehicle for its price verdict, the estimated market range is $39,249 to $45,134. The local market range in CO is $39,249 to $39,249.

This vehicle has been on the lot for 160 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Durango, CO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Durango, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK5CDF5TG415856 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Kia Sportage Market in CO

CO Market Listings

806

Average Price

$32,639

Price Range

$20,367–$49,920

Avg Days on Lot

Based on all 806 2024-2028 Kia Sportage listings in the CO market, the average asking price is $32,639. This listing at $38,654 is $6,015 above the broader CO average (18% above the CO average). This is a wider, all-trim comparison across CO; OAV's price verdict above uses the closer comparable set. Comparable prices in CO range from $20,367 to $49,920. Similar vehicles spend an average of 37 days on dealer lots in this market.