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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
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2026 Kia Sportage SX Prestige

2026 Kia SportageView this vehicle at anderson auto group →

Vehicle Details

VIN5XYK5CDF4TG460268
TrimSX Prestige
Exterior ColorGray
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$40,380
Days on Lot22

SX Prestige

Fair Price
$38,640Mileage not verified

Rockford, IL 61108

Is this 2026 Kia Sportage SX Prestige a good deal?

OAV verdict: Fair Price

Why: Listed at $38,640, comparable market range $36,219–$41,597, based on 24 comparable listings. Listed 22 days · fresher than most comparable local listings (typical ~30–135 days).

Manufacturer MSRPReference

$40,380

This vehicle $38,640 · $1,740 (4%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$38,640 · within market range

Comparable range
$36,219 – $41,597
vs. market
$2,421 above low · $2,957 below high
Comparable vehicles
24

Market Retail Price (MRP™)

$38,908

This vehicle $38,640 · $268 (1%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$38,143

This vehicle $38,640 · $497 (1%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-29) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1667 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$36,219 – $41,597

Anderson Auto Group

Rockford, IL

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Kia Sportage

Listing updated: Aug 29, 2026

Listed by a franchise dealer in Rockford, IL · On lot for 22 days · VIN verifiable at NHTSA

This new 2026 Kia Sportage SX Prestige is listed at $38,640 by anderson auto group in Rockford, IL 61108. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the local market for comparable vehicles. Based on 24 comparable listings matched to this vehicle, the estimated market range is $36,219 to $41,597. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 22 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rockford, IL suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2026 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rockford, IL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK5CDF4TG460268 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Kia Sportage Market in IL

IL Market Listings

2,072

Average Price

$33,327

Price Range

$27,378–$39,208

Avg Days on Lot

76

Based on all 2,072 2024-2028 Kia Sportage listings in the IL market, the average asking price is $33,327. This listing at $38,640 is $5,313 above the broader IL average (16% above the IL average). This is a wider, all-trim comparison across IL; OAV's price verdict above uses the closer comparable set. Comparable prices in IL range from $27,378 to $39,208. Similar vehicles spend an average of 76 days on dealer lots in this market.

Similar Kia Sportage Listings in IL

8 similar listings shown (closest matches within ±2 model years) (subject trim: SX Prestige — compare trims below)