Is the $34,993 price on this 2026 Kia Sportage a good deal?

OAV rates this as Fair Price because the asking price of $34,993 is within the typical market range for this vehicle.

How long does a 2026 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in FL spend an average of 70 days on dealer lots.

Where is this 2026 Kia Sportage located?

This vehicle is listed in Tampa, FL 33607. VIN: 5XYK53DF3TG383327. Mileage: mileage not reported.

What is the fair market price range for this 2026 Kia Sportage?

OAV's Price-to-Market analysis estimates the fair market range is $32,372 to $39,985, based on 94 comparable listings matched to this vehicle.

2026 Kia Sportage SX Prestige for Sale in Tampa, FL

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Vehicle Details

VIN5XYK53DF3TG383327

TrimSX Prestige

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$37,536

Days on Lot296

SX Prestige

Fair Price

$34,993Mileage not verified

Tampa, FL 33607

Is this 2026 Kia Sportage SX Prestige a good deal?

OAV verdict: Fair Price

Why: Listed at $34,993, comparable market range $32,372–$39,985, based on 94 comparable listings. Listed 296 days · longer than most comparable local listings (typical ~30–90 days).

Manufacturer MSRPReference

$37,536

This vehicle $34,993 · $2,543 (7%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$34,993 · within market range

Comparable range: $32,372 – $39,985
vs. market: $2,621 above low · $4,992 below high
Comparable vehicles: 94

Market Retail Price (MRP™)

$36,179

This vehicle $34,993 · $1,186 (3%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$38,143

This vehicle $34,993 · $3,150 (8%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-24) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 17–68 days.

Verify before inquiring

This listing has been available about 4.4x longer than comparable vehicles typically take to sell (cohort sells in 17–68 days; this one is at 296). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$32,372 – $39,985

Regional Range$32,372 – $41,774

Morgan Auto Group

Tampa, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from morgan auto group →

Request availability and out-the-door price

OAV will route your inquiry to Morgan Auto Group for current availability of this 2026 Kia Sportage SX Prestige and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Kia Sportage

Listing updated: Aug 24, 2026

Listed by a franchise dealer in Tampa, FL · On lot for 296 days · VIN verifiable at NHTSA

This new 2026 Kia Sportage SX Prestige is listed at $34,993 by morgan auto group in Tampa, FL 33607. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 94 comparable listings matched to this vehicle, the estimated market range is $32,372 to $39,985. The local market range in FL is $32,372 to $39,985. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 296 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Tampa, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Tampa, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK53DF3TG383327 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Kia Sportage Market in FL

FL Market Listings

5,873

Average Price

$31,018

Price Range

$10,980–$51,947

Avg Days on Lot

Based on all 5,873 2024-2028 Kia Sportage listings in the FL market, the average asking price is $31,018. This listing at $34,993 is $3,975 above the broader FL average (13% above the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $10,980 to $51,947. Similar vehicles spend an average of 70 days on dealer lots in this market.