Is the $28,189 price on this 2023 Kia Sportage a good deal?

OAV rates this as Fair Price because the asking price of $28,189 is within the typical market range for this vehicle.

What is the average price for a 2023 Kia Sportage in VA?

Based on 246 comparable listings in VA, the average asking price for a 2021-2025 Kia Sportage is $26,917, with prices ranging from $12,500 to $46,959.

How long does a 2023 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in VA spend an average of 73 days on dealer lots.

Where is this 2023 Kia Sportage located?

This vehicle is listed in Williamsburg, VA 23185. VIN: 5XYK53AF6PG053241. Mileage: 51,775 miles.

What is the fair market price range for this 2023 Kia Sportage?

OAV's Price-to-Market analysis estimates the fair market range is $25,590 to $29,949, based on 18 comparable vehicles.

2023 Kia Sportage SX Prestige for Sale in Williamsburg, VA

No Photo Available

Vehicle Details

VIN5XYK53AF6PG053241

TrimSX Prestige

Exterior ColorWhite

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot33

SX Prestige

Fair Price

$28,18951,775 mi

Williamsburg, VA 23185

Is this 2023 Kia Sportage SX Prestige a good deal?

OAV verdict: Fair Price

Why: Listed at $28,189, comparable market range $25,590–$29,949, based on 18 comparable listings. Days on lot: 33 days (market average 73 days).

Market price position

$28,189 · within market range

Regional range: $25,590 – $29,949
vs. market: $2,599 above low · $1,760 below high
Comparable vehicles: 18

Market Retail Price (MRP™)

$27,770

This vehicle $28,189 · $419 (2%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$26,498

This vehicle $28,189 · $1,691 (6%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 12–42 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$25,590 – $29,949

Williamsburg Cdjr

Williamsburg, VA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Williamsburg Cdjr for current availability of this 2023 Kia Sportage SX Prestige and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Kia Sportage

Listing updated: Jul 27, 2026

Listed by a franchise dealer in Williamsburg, VA · On lot for 33 days · VIN verifiable at NHTSA

This used 2023 Kia Sportage SX Prestige is listed at $28,189 by williamsburg cdjr in Williamsburg, VA 23185. It has 51,775 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 18 similar vehicles in the Williamsburg market, the estimated market range is $25,590 to $29,949.

This vehicle has been on the lot for 33 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Williamsburg, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Williamsburg, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK53AF6PG053241 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Sportage Market in VA

Comparable Vehicles

246

Average Price

$26,917

Price Range

$12,500–$46,959

Avg Days on Lot

Based on 246 comparable 2021-2025 Kia Sportage listings in VA, the average asking price is $26,917. This listing at $28,189 is $1,272 above average (5% above market). Comparable prices in VA range from $12,500 to $46,959. Similar vehicles spend an average of 73 days on dealer lots in this market.