Is the $30,954 price on this 2026 Kia Sportage a good deal?

OAV rates this as Fair Price because the asking price of $30,954 is within the typical market range for this vehicle.

What is the average price for a 2026 Kia Sportage in TN?

Based on 1,683 comparable listings in TN, the average asking price for a 2024-2028 Kia Sportage is $33,971, with prices ranging from $17,620 to $50,020.

How long does a 2026 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in TN spend an average of 89 days on dealer lots.

Where is this 2026 Kia Sportage located?

This vehicle is listed in Morristown, TN 37814. VIN: 5XYK23DF0TG437627. Mileage: 9 miles.

What is the fair market price range for this 2026 Kia Sportage?

OAV's Price-to-Market analysis estimates the fair market range is $30,194 to $31,949, based on 6 comparable vehicles.

Vehicle Details

VIN5XYK23DF0TG437627

TrimLX

Exterior ColorWhite

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$31,780

Days on Lot22

2026 Kia Sportage

Unscored

$30,9549 miles

Morristown, TN 37814

Market price position

Lowest comparable ($)

30,194

Highest comparable ($)

31,949

This vehicle's price ($)

30,954

$30,954 · within market range

$30,194comparable$31,949

Regional range: $30,194 – $31,949
vs. market: $760 above low · $995 below high
Comparable vehicles: 6

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–57 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$30,194 – $31,949

Regional Range$30,194 – $31,949

Dealer Info

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Morristown, TN

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About This 2026 Kia Sportage

Listing updated: May 13, 2026

Listed by a franchise dealer in Morristown, TN · On lot for 22 days · VIN verifiable at NHTSA

This new 2026 Kia Sportage LX is listed at $30,954 by a franchise dealer in Morristown, TN 37814. It has 9 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 6 similar vehicles in the Morristown market, the estimated market range is $30,194 to $31,949. The local market range in TN is $30,194 to $31,949.

This vehicle has been on the lot for 22 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Morristown, TN suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Morristown, TN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK23DF0TG437627 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Kia Sportage Market in TN

Comparable Vehicles

1,683

Average Price

$33,971

Price Range

$17,620–$50,020

Avg Days on Lot

Based on 1,683 comparable 2024-2028 Kia Sportage listings in TN, the average asking price is $33,971. This listing at $30,954 is $3,017 below average (9% below market). Comparable prices in TN range from $17,620 to $50,020. Similar vehicles spend an average of 89 days on dealer lots in this market.