Is the $39,920 price on this 2023 BMW X5 a good deal?

OAV rates this as Fair Price because the asking price of $39,920 is within the typical market range for this vehicle.

How long does a 2023 BMW X5 typically stay on dealer lots?

Comparable BMW X5 listings in GA spend an average of 49 days on dealer lots.

Where is this 2023 BMW X5 located?

This vehicle is listed in Morrow, GA 30260. VIN: 5UXCR6C01P9N44352. Mileage: 36,858 miles.

What is the fair market price range for this 2023 BMW X5?

OAV's Price-to-Market analysis estimates the fair market range is $30,999 to $52,998, based on 211 comparable listings matched to this vehicle.

2023 BMW X5 40i for Sale in Morrow, GA

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Vehicle Details

VIN5UXCR6C01P9N44352

Trim40i

Exterior ColorWhite

Drivetrain4WD

Engine3.0L I6

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typeused

Days on Lot298

40i

Fair Price

$39,92036,858 mi

Morrow, GA 30260

Is this 2023 BMW X5 40i a good deal?

OAV verdict: Fair Price

Why: Listed at $39,920, comparable market range $30,999–$52,998, based on 211 comparable listings. Days on lot: 298 days (market average 49 days).

Market price position

$39,920 · within market range

Comparable range: $30,999 – $52,998
vs. market: $8,921 above low · $13,078 below high
Comparable vehicles: 211

Market Retail Price (MRP™)

$41,999

This vehicle $39,920 · $2,079 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$44,815

This vehicle $39,920 · $4,895 (11%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–59 days.

Verify before inquiring

This listing has been on market about 5.1x longer than typical for similar vehicles (cohort sells in 16–59 days; this one is at 298). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$30,999 – $52,998

Alm Mazda South

Morrow, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Alm Mazda South for current availability of this 2023 BMW X5 40i and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 BMW X5

Listing updated: Jul 31, 2026

Listed by a franchise dealer in Morrow, GA · On lot for 298 days · VIN verifiable at NHTSA

This used 2023 BMW X5 40i is listed at $39,920 by alm mazda south in Morrow, GA 30260. It has 36,858 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 3.0L I6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 211 comparable listings matched to this vehicle, the estimated market range is $30,999 to $52,998. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 298 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Morrow, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 BMW X5 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Morrow, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5UXCR6C01P9N44352 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 BMW X5 Market in GA

GA Market Listings

333

Average Price

$45,403

Price Range

$22,993–$89,000

Avg Days on Lot

Based on all 333 2021-2025 BMW X5 listings in the GA market, the average asking price is $45,403. This listing at $39,920 is $5,483 below the broader GA average (12% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $22,993 to $89,000. Similar vehicles spend an average of 49 days on dealer lots in this market.