2023 Toyota Highlander XLE
View this vehicle at hm brown & associates →Vehicle Details
XLE
Centennial, CO 80111
Is this 2023 Toyota Highlander XLE a good deal?
OAV verdict: Fair Price
Why: Listed at $37,000, comparable market range $33,900–$40,100, based on 22 comparable listings. Listed 28 days.
Market price position
$37,000 · within market range
- Comparable range
- $33,900 – $40,100
- vs. market
- $3,100 above low · $3,100 below high
- Comparable vehicles
- 22
Market Retail Price (MRP™)
$37,000This vehicle $37,000 · priced at MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$34,415This vehicle $37,000 · $2,585 (8%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-08) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 15–54 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Hm Brown & Associates
Centennial, CO
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Request availability and out-the-door price
OAV will route your inquiry to Hm Brown & Associates for current availability of this 2023 Toyota Highlander XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Highlander
Listing updated: Sep 8, 2026Listed by an independent dealer in Centennial, CO · On lot for 28 days · VIN verifiable at NHTSA
This used 2023 Toyota Highlander XLE is listed at $37,000 by hm brown & associates in Centennial, CO 80111. It has 74,757 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 22 comparable listings matched to this vehicle, the estimated market range is $33,900 to $40,100. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 28 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 8, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Centennial, CO suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Toyota Highlander against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Centennial, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRBH7PS036487 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Toyota Highlander Market in CO
CO Market Listings
121
Average Price
$37,494
Price Range
$29,498–$48,797
Avg Days on Lot
53
Based on all 121 2021-2025 Toyota Highlander listings in the CO market, the average asking price is $37,494. This listing at $37,000 is $494 below the broader CO average (1% below the CO average). This is a wider, all-trim comparison across CO; OAV's price verdict above uses the closer comparable set. Comparable prices in CO range from $29,498 to $48,797. Similar vehicles spend an average of 53 days on dealer lots in this market.
Similar Toyota Highlander Listings in CO
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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