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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Toyota Highlander

No Photo Available

Vehicle Details

VIN5TDKDRBH3TS614773
Exterior ColorBlack
Inventory Typenew
MSRP$48,253
Days on Lot2
Unscored
$48,253Mileage not verified

Atlanta, GA 30328

Is this 2026 Toyota Highlander a good deal?

OAV verdict: Unscored

Why: Listed at $48,253, comparable market range $48,253–$48,253. Days on lot: 2 days (market average 35 days).

Manufacturer MSRPPrimary

$48,253

This vehicle $48,253 · priced at MSRP

MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.

Market price position

$48,253 · only listing at this price

Regional range
$48,253 (0 listings)
vs. market
Exact match — no spread
Comparable vehicles
0

Market Retail Price (MRP™)

$48,253

This vehicle $48,253 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$55,301

This vehicle $48,253 · $7,048 (13%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Asbury Automotive

Atlanta, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from asbury automotive

Request availability and out-the-door price

OAV will route your inquiry to Asbury Automotive for current availability of this 2026 Toyota Highlander and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota Highlander

Listing updated: Jul 27, 2026

Listed by a franchise dealer in Atlanta, GA · On lot for 2 days · VIN verifiable at NHTSA

This new 2026 Toyota Highlander is listed at $48,253 by asbury automotive in Atlanta, GA 30328. The exterior color is Black..

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Atlanta market, the estimated market range is $48,253 to $48,253.

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Atlanta, GA market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRBH3TS614773 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Highlander Market in GA

Comparable Vehicles

239

Average Price

$49,651

Price Range

$25,920–$63,575

Avg Days on Lot

35

Based on 239 comparable 2024-2028 Toyota Highlander listings in GA, the average asking price is $49,651. This listing at $48,253 is $1,398 below average (3% below market). Comparable prices in GA range from $25,920 to $63,575. Similar vehicles spend an average of 35 days on dealer lots in this market.

Similar Toyota Highlander Listings in GA

8 comparable vehicles within ±2 model years and ±30,000 miles