2025 Toyota Highlander LE
Vehicle Details
LE
Marietta, GA 30062
Is this 2025 Toyota Highlander LE a good deal?
OAV verdict: Fair Price
Why: Listed at $36,388, comparable market range $31,820–$43,598, based on 24 comparable listings. Days on lot: 49 days (market average 39 days).
Market price position
$36,388 · within market range
- Comparable range
- $31,820 – $43,598
- vs. market
- $4,568 above low · $7,210 below high
- Comparable vehicles
- 24
Market Retail Price (MRP™)
$37,709This vehicle $36,388 · $1,321 (4%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$36,940This vehicle $36,388 · $552 (1%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-09) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 25–89 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Grand Motorcars
Marietta, GA
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OAV will route your inquiry to Grand Motorcars for current availability of this 2025 Toyota Highlander LE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2025 Toyota Highlander
Listing updated: Aug 9, 2026Listed by an independent dealer in Marietta, GA · On lot for 49 days · VIN verifiable at NHTSA
This used 2025 Toyota Highlander LE is listed at $36,388 by grand motorcars in Marietta, GA 30062. It has 28,254 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 24 comparable listings matched to this vehicle, the estimated market range is $31,820 to $43,598. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 49 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Marietta, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2025 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Marietta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH2SS550631 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2025 Toyota Highlander Market in GA
GA Market Listings
370
Average Price
$45,935
Price Range
$22,000–$63,575
Avg Days on Lot
39
Based on all 370 2023-2027 Toyota Highlander listings in the GA market, the average asking price is $45,935. This listing at $36,388 is $9,547 below the broader GA average (21% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $22,000 to $63,575. Similar vehicles spend an average of 39 days on dealer lots in this market.
Similar Toyota Highlander Listings in GA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: LE — compare trims below)
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